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Subscription Write for UsSubscription is the action that a user performs when he wants to receive a series of services, news, or products at a specific price or for free.

In the digital marketing sector, there are two options: paid subscriptions and free ones. Both are useful in digital matters, but each one has different objectives and specific characteristics.

A subscriber will be the one who acts subscribing, also having a series of objectives that he wishes to fulfill when performing said action.

What is a free subscription?

A free subscription is when a user subscribes to a blog to receive free content from the specialist who writes it. The subscriber’s goal is to learn or improve their knowledge on a subject that interests them for free.

In charge of the blog, in this case, what he wants is to get the email of that subscriber to later carry out email marketing campaigns with the mission of sending promotions, offers, information about their services, and valuable content such as articles from the blog.

All this will be received by the subscriber periodically in his email since, after subscribing, he accepts these terms.

This technique is prevalent in the digital sector; it is a widely used tool that benefits both parties. The subscriber because he receives free content that interests him, and the response because he can advertise the services he offers and increase his subscriber’s list.

What is the paid subscription?

In this case, there is an amount in exchange for receiving information, courses, or documents. The subscriber subscribes to receive premium content or private since it is not available to all the public.

A company can have this option for all those interested who want to expand their knowledge through the option of receiving new content regularly through a monthly subscription, for example.

It is typical of websites that sell courses, media that issue articles, and that you must have subscriptions or magazines that follow the same trend to see them in full. In this case, if you want to receive complete information, you will have to pay for it.

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