Outreach Write for Us
Outreach is the practice of looking for people or companies that have interests in common with what you or your company offers. In other words, it consists of a digital public relations activity that seeks to generate strategic alliances that allow your brand to achieve the established objectives to make itself known.
Plan your strategy
When planning an outreach campaign, you must define several elements, first of all, the objectives of said campaign, that is, what do you want to achieve; then the type of sites or influences that can help you meet your goals; the kind of message and the form of contact.
There are several reasons why you can start a strategy of this type; among them we find:
Link building: We are not looking for a prominent promotion of products or services here. But to increase the authority of a page as much as possible by generating links to it.
Brand recognition: By sharing content, you will make your brand known among your target audience or influencers.
Invitation or promotion: You can reach influential bloggers if you have a product launch or event interested in spreading.
Reputation as an author: Like brand recognition, standing as an author will depend on the quality of content you make; this will help other sites start contacting you.
Type of message and contact form
The message you send depends mainly on how you will contact people. Among these means of contact, we find:
Email: This is the most widely used medium and the most flexible in terms of the format. The way you configure it (images, colored text, typeface) will play an essential role in the direction you want to give the message. The vital information you should include in the email is who you are, your goal, what you want and a benefit in exchange for collaborating with you.
Don’t forget the cordialities; it never hurts to add a formal greeting and farewell.
Contact form: This means of contact is usually the most effective, as it ensures that messages go directly to the email tray and not to the spam. The letter must be concise compared to the one sent by email and help the recipient to be interested in your proposal; therefore, the message must include who you are, what you want, and an invitation to contact you if interested.
Social networks: This medium is more informal; social networks, especially Facebook, Twitter, and Google+ are useful tools to locate contacts. Suppose you think that the site is more concentrated in social networks, communication by message in one of its systems. It is essential that in this message, you are brief; a structure similar to that of the contact form is fine but with a simple tone.
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