Top Decathlon in Shakespear Sarani-Park Circus, Kolkata

Decathlon Shakespear is one of the most extensive sports equipment selling worldwide. Today, more than 90-thousand collaborators of more than 80 nationalities work daily to make sport accessible to the most significant number of people.

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Values of Decathlon

All the countries where Decathlon is present share a strong and unique business culture, reinforced by our four values: vitality, responsibility, generosity, and authenticity.

Vitality

The vitality is life, intense activity, energy, drive, and vigor. Our collaborators have great vitality: they are cheerful and full of energy. They are enthusiasts; they love innovation creation and search for progress and evolution.

Responsibility

Being responsible means making decisions and acting to implement them. Our collaborators assume the weight of these decisions with their team and clients. Responsibility also means being one step ahead regarding social challenges and responsibilities to guide our actions in favor of sustainable development. It is also our responsibility to guarantee the safety of our clients and our teams.

Generosity

Generosity is doing things with your heart and being focused on others. Our employees take care of themselves and others. We are supportive.

Authenticity

Lastly, authenticity is about being true to yourself and others.

History of Decathlon

1976: Opening of the 1st store in the north of France.
1986: Start of the production profession.
1992: Opening of the first store in Spain.
1996: Creation of the first passion brands.
2000: Creation of technical brands.
2008: Decathlon is part of the Oxylane brand network and has launched online sales in Spain.
2012: Decathlon Spain turns 20 years old.
2013: Decathlon Spain opens its 100th store and launches the Decathlon Sport Meeting sports community.
2015: Decathlon Easy merges with Decathlon.
2016 -2018: The new Decathlon City brand, an urban store concept, has been created.
1976 -2024: Decathlon turns 48 years old.

Innovation of Decathlon

They understand innovation as a tool at the service of their users. It affects all brands and trades and is present in all the company’s strategic decisions to offer sports users products more adapted to their needs, lastingly distinguishing themselves from the competition, thanks to its excellent technical-price ratio.

More than 550 engineers.
180 designers.
1 R&D Laboratory – SportLab
More than 3,000 new products every year.
More than 106 new patents since 2015