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Affiliate marketing is a kind of digital marketing based on obtaining results. The advertiser does not pay for impressions or clicks but for the results that are derived.

Here the websites are known as affiliates that are responsible for advertising advertisers by publishing their promotions or ads. They can be products of companies or bloggers (courses for managing social networks, for example).

These affiliates get a cut when the user enters their website and performs the previously determined action, which can be clicking on a link, completing a registration form, or buying.

Beneficial for advertiser and affiliates

However, one of the essentials of this type of strategy is community. Furthermore, if you have a blog for some time, chances are you already have an audience that follows you. Moreover If you do your job well, with each entry you have generated, you will have earned their trust. It is where one of the keys to affiliate marketing resides.

But that is not enough. As with any other digital marketing technique, it is essential to define the objectives you want to achieve clarity, the audience you are going to target, and the channel you are going to use.

Affiliate marketing is beneficial to both the advertiser, who only pays if results occur and affiliates, who should focus on driving traffic to the advertiser and collect if actions and effects occur.

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