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Data analytics is a process that transforms a mass of information into structured information allowing marketing decision-making.

It is a set of mathematical methods that allow you to process “items” in a table. These items are described by a set of variables.

The objective of Data Analytics is to process information of different types. Such as, what are the identical or dissimilar items. And also what are the relationships between the items and the associated variables.

Data analytics is used in a large number of marketing contexts.

More often than not, the results of these analyzes make it possible to adjust and optimize companies’ commercial policies or strategies.

Data Analytics Tools

As Data Analytics is emerging and big organizations are adopting it. Many Data Analytics Tools has launched in the market. We have listed few of them below:

  1. Tableau Public
  2. SAS
  3. Phyton
  4. Apache Spark

Data analytics is revolutionized by the emergence of the big data phenomenon.

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