This article is part of our Sales & Business Development resource section
Use Video Pop-ups to Grow Your Online Sales
These days, we are surrounded by various types of audiovisual content. According to Statista, an average person in the United States spends 23 minutes per day watching video content, not including TV and Netflix. Based on this finding, it can be stated that videos are on demand right now and aren’t going to lean back.
If visuals took over the entertainment part of our lives, the question is whether it’s possible to make use of them in marketing. And the answer is yes! Keep reading to find out how.
Businesses can also connect video marketing with broader digital sales activities. As technology is shaping modern inside sales, sales teams are increasingly using digital channels to communicate with prospects and support the customer journey.
Table of Contents
Definition of video pop-ups
Among all the possible pop-up examples, we’ll focus on video pop-ups. So, what is a pop-up video anyway? It is a special plugin that allows you to embed an in-site video pop-up player and run a piece of chosen content from such platforms as YouTube or Vimeo on your website.
Tailoring a compelling pop-up can be a daunting task. Video pop-ups, on the other hand, create that wow effect and draw even more attention. Let’s consider several more pros that those floating boxes can do for your business.
5 reasons to implement video pop-ups
Boost engagement
Video pop-ups are one of the surest tools that catch attention and are meant to get your videos noticed and seen. When it comes to engaging your users, the right timing is the key. Nobody enjoys being bombarded with pop-ups of any kind right at the beginning. But a video sidebar widget, displayed at the right moment, can increase user engagement dramatically.
The timing of a video can also depend on where the visitor is within the buying process. Understanding each sales pipeline stage can help businesses determine whether a visitor needs educational content, product information, or a stronger call to action.
Enhance credibility and trust
Pop-ups are also a great way to improve credibility to your brand by showing reviews and testimonials. With video pop-ups, you can run those in video format and tell more details and personal experience as with ordinary smart widgets. Moreover, your customers can actually show the product or its effects and enable that third unbiased point of view.
Customer trust can also be strengthened when video content answers common questions before a prospect contacts a sales representative. This can make later conversations more focused and useful.
Show special offers
Pop-ups are widely used to inform website visitors about discounts and promotions. Video pop-ups open the door to a greater level of creativity when it comes to Black Friday sales, seasonal discounts, etc. They allow a digital marketer to embrace all the artistry and highlight a brand’s uniqueness and its special features.
A promotional video can also be connected to other digital sales channels. Businesses looking for additional methods to get more sales online can use video alongside other website and marketing activities.
Promote different products on different pages
Crafting pop-ups usually keeps pace with personalization and relevance. You don’t need a universal pop-up for all occasions. Instead, it’s always possible to create different pop-ups for different pages and situations. Just like that, you can display exit intent pop-ups to prevent cart abandonment or sign-up forms for newly landed visitors.
This approach is particularly useful for ecommerce websites where different pages represent different products or customer needs. Product-specific video content can demonstrate how an item works, explain its benefits, or answer questions that may otherwise prevent a purchase.
Increase the lasting of users’ sessions on your website
Among all the SEO metrics, average session duration is one of the essential. As DataBox states, a reasonable benchmark for this metric is about two or three minutes. By leveraging videos, you can increase your users’ sessions instantly. Different pop-up types can do that do, but video-containing ones are more likely to hold your customers for longer.
However, the objective should not simply be to keep visitors on a page for more time. The video should provide useful information and help visitors move toward an appropriate next step.
How to create video pop-ups for free
Now that we’ve briefly considered the advantages that you get as a bundle with pop-ups, the next step is figuring out how to embed YouTube videos as pop-ups. On such website builders as WordPress, Wix or Joomla, you can choose from a variety of available free or paid plugins and create, for example, a WordPress video pop-up with or without coding skills.
Another option would be to create a video pop-up for free with an alternative automation software in less than five minutes. All you need to do is to create an account in service, or log in with Google Account or Facebook, choose a template and design, and add a link to a YouTube video. After adjusting all the settings, a video pop-up will appear on your web page and help you provide a new-level customer experience for your users.
Use Video Pop-ups Throughout the Customer Journey
Video content can support different stages of the customer journey rather than being limited to the homepage. An introductory video can explain a product to a new visitor, while a detailed demonstration can help someone who is already comparing products.
Businesses can also use video before a sales conversation to provide basic information to a prospect. This gives sales representatives an opportunity to focus the conversation on the prospect’s specific requirements. Learning how to get the most out of the first sales call can help businesses connect website engagement with more effective sales conversations.
Connect Video With Website Conversion
A video pop-up should have a clear purpose. Depending on the page, the desired action could be signing up for an email list, requesting information, starting a trial, contacting the company, or completing a purchase.
The website surrounding the video is equally important. Businesses should review how to ensure their company website is driving sales so that visitors have a clear path after watching the content. A compelling video cannot compensate for confusing navigation or an unclear next step.
Use Video Alongside Customer Communication
Video can also work together with messaging channels rather than being used independently. For example, a company may use a short product video on its website and then continue the conversation through WhatsApp.
Businesses can explore WhatsApp marketing strategies to multiply leads and sales to understand how direct messaging can support customer engagement alongside other digital marketing activities.
Support Video Marketing With Sales Technology
As businesses increase their use of digital marketing, sales and customer information can become spread across multiple platforms. Connecting customer data and sales activity can help teams understand which interactions are taking place before a prospect becomes a customer.
Businesses evaluating customer platforms can review the key benefits of Salesforce-based solutions when considering how technology can support customer information and sales workflows.
A centralized customer-service environment can also help teams manage customer interactions after a prospect becomes a customer. Businesses using Salesforce can review the Standard Service Console for users in Salesforce when considering how service teams can access customer information and manage service activities from a centralized workspace.
Sales teams can also use tools designed specifically for managing sales activities. Reviewing Sales Cloud features to boost business sales can provide additional context on how sales teams can organize customer and opportunity information.
Measure Video Performance With Sales Data
The effectiveness of a video should be considered alongside the actions it encourages. Views and session duration can provide useful information, but businesses can also examine whether video visitors subscribe, request information, contact sales, or make purchases.
For ecommerce businesses, product and sales data can provide additional context. Sellers researching Amazon products can use an Amazon sales estimator tool as one source of information when evaluating potential sales performance.
Magento businesses can also connect video and content performance with broader ecommerce reporting. Magento 2 advanced reports can provide additional sales information that can be considered alongside other website and marketing data.
Wrapping up
Use Video Pop-ups to Grow Your Online Sales – Smart widgets have obvious advantages and are worth implementing. Video pop-ups, in particular, are reasonable to use if your goals include uplifting website engagement, increasing sessions duration and creating a memorable experience for your audience. Also, consider referring to automation software platforms to spare time while tailoring your first video pop-ups.
Hopefully, this article provided you with answers to some possible questions and presented a share of inspiration to accompany you throughout your marketing journey!
