Steps for Building a Successful Marketing Strategy [2024]

Introduction

Marketing Strategy is the driving force behind every successful business today. It’s not only crucial for getting in front of new customers but also helps build a strong reputation, showcase your brand, and develop long-lasting relationships with your best customers.

But even though there are countless ways to promote your company, both online and offline, figuring out where to start and what to focus on can be a challenge.

To help you prioritize the right Marketing Strategy and avoid making costly mistakes, here are a few steps that will ensure you’re on a path toward growth and success.

Get Help From Experts

Figuring out the best marketing opportunities in your situation can be tricky. Most marketing strategies require money and time, so you need to allocate your resources in the best way possible if you want to propel your company forward.

And that’s why it’s a good idea to consult the experts on how to get started. For example, if you want to launch a Google Ads campaign, but don’t know how to go about it, you could benefit from hiring a Google Ads agency, which could lay out the options you have, offer helpful advice, and develop a strategy that’s proven to work right now.

Even though some companies view expert services as an expense, the amount of money you can save by choosing the right strategy and applying it effectively will usually more than make up for what you invest. That is if you work with a reputable agency with a proven track record.

Boost Your Email List Subscriptions

An active and engaged email list might be a company’s most valuable marketing asset. Social media platforms can come and go, and paid advertising campaigns can die down for various reasons, but having an email list gives you complete control over how you can engage a group of people who have shown an interest in what you have to say and offer.

And the good news is there are many ways to ensure you’re getting new signups to your list consistently.

For example, you can use a pop up email signup form on your website that encourages people who visit your site to sign up. If you can create an enticing message that clearly states the value your list can offer, you can convert a significant percentage of your site’s visitors into subscribers, gaining the opportunity to engage and nurture them with regular emails for a long time.

To make signing up more enticing, consider offering a discount or a freebie to those who leave their email. But at the same time, you should clearly state what they’ll receive so that you can set expectations early and increase the likelihood of them opening your emails.

Map Out Your Entire Funnel

One of the biggest factors influencing success with Marketing Strategy is how each tactic and approach fits your overall strategy. In other words, you need to understand what to do at different stages of your customer journey to enjoy the compounding effects that multiple marketing strategies can offer.

And for that to happen, it’s a good idea to map your entire funnel, clearly defining your goals, strategies, and KPIs at every interaction you have with your customers.

When you look at every touchpoint with a customer, from the first time they learn about you to them becoming a long-term happy power user of your products, you can ensure that every step is designed to be as helpful and engaging as possible while also guiding them forward.

Talk With Your Best Customers

The specific marketing tactics you use can have a significant impact on success. But even the most cutting-edge tactics won’t matter if your messaging isn’t relevant to the people you’re trying to reach. Because of that, it’s essential to keep communications open with your audience at every step so that each decision you make can be based on actual voice-of-customer data instead of assumptions that often turn out to be wrong or at least incomplete.

By taking the time to sit down with your customers and discuss your product, the problems they’re facing, and what they’d like you to improve, you can emphasize the right things in your messaging and separate yourself from the competition.

What’s more, when you understand the language your customers use when describing problems, you can utilize it in your marketing messages as well, providing clarity and magnifying the impact they have in conveying your product’s value.

To collect VOC data from your customers, you can start by running targeted surveys to a group of people you want to learn from. For example, you could send a survey to your most engaged customers, asking them at what point they realized your product’s value and use it to help new customers reach the same conclusion faster.

Bottom Line

The abundance of Marketing Strategy opportunities in 2024 means that even one-person businesses can find effective methods for promoting themselves on any budget.

With the strategies above, you can ensure you’re spending your budget wisely, taking control of how you interact with your audience, and creating relevant messaging for any situation.