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What is the Keyword? – Definition, Importance, and More

What is the Keyword? - Definition, Importance, and More

Keyword Definition

A keyword is an informational word used in an information retrieval system to indicate the content of a document with the expectation of a matching search result.

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What are the Tools of the Keyword?

Useful tools greatly facilitate keyword searches for individual web projects. Also, these tools help a lot in content optimization. Many of these tools are free.

Keyword Planner:

This free Google tool creates so that advertisers could determine the right keywords for their ads. But, with a few tricks, you can correctly use it as a keyword tool for content creation and keyword targeting of websites.

Google Suggest:

It is not exactly a tool, but rather a search function in Google. If you want to identify queries closely related to a phrase, enter the main keyword in the search bar, and you will immediately receive the applicable associated conditions.

Google Trends:

You can determine trends for the popularity of search terms with this keyword tool and analyze historical data regarding searches.


Soovle uses many conventional search engines such as Google, Amazon, YouTube, and Yahoo. If the user enters a keyword in the search bar, they will immediately obtain complementary proposals from all search engines at the same time, similar to the suggested search.

MetaGer web association:

The keyword tool for the metasearch engine, MetaGer, provides associations to the search terms. It can be beneficial for creating text or content optimization.

What is the importance of the Keyword?

  1. Every day, thousands of companies are born in the world. In addition to the intention of generating money, companies create with one purpose: to solve a problem.
  2. Consumers are continually looking for solutions to their particular problems. Many times through the search engines present on the web, using terms related to that situation that afflicts them.
  3. In this sense, more than 100 billion researches done per day on Google, and behind each search, there are specific words that will lead the user to find the product or service he requires.
  4. And your company is likely able to meet this requirement.  It becomes a critical element for the presence of your business on the web.

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