Marketing

Top 5 Must Know Tools For Marketers 2021

Top 5 Must Know Tools For Marketers 2021

Digital marketing tools are a necessity in today’s market. Just about every company in every niche you can think of is using digital marketing tools to solidify their presence online. The ones that do not end up getting left behind. While this can sound a little discouraging, the good news is there is no shortage of tools to use and get started.

In this article, we shall take a look at 5 tools marketers must know in 2021.

1. Erase.bg

Background removal tools are all the rage today, helping you remove background from your image in seconds. This is what Erase.bg does. To remove the background from your image, all you have to do is upload your image and wait for Erase.bg to process your image.

After Erase.bg processes your image, it will display the final and original images side-by-side. Then, you can download a HD version of the final image (5000 px x 5000 px) for free.

Reasons to buy

  • You get HD images
  • Free to use
  • Quick background removal
  • Ease of use

Reasons to avoid

  • Lack of editing options.

2. Ahrefs

Trusted by Search Engine Optimization (SEO) experts and marketers worldwide, Ahrefs is considered the ultimate tool for marketing. Ahrefs crawls the web and makes data easily accessible to you. You can use this data to enhance your link building, keyword research, website audits, content marketing, and more. Ultimately, you can use this tool to increase the organic search traffic to any website.

Ahrefs has four pricing plans: Lite ($99 per month), Standard ($179 per month), Advanced ($399 per month), and Agency ($999 per month).

Reasons to buy

  • Data import and export
  • Keyword rank tracking
  • Keyword research tools
  • Keyword tracking
  • Data visualization
  • Performance metrics
  • Audit management

Reasons to avoid

The main issue with Ahrefs is its pricing. It starts from $99 per month.

3. ClickUp

As you know, marketing involves a myriad of tasks. As your work goes up, it can be difficult to track and organize it efficiently. This is where a project management tool like ClickUp comes in handy. Its features include:

Templates for team use cases, views, checklists, tasks, etc.

Customizable, pre-built automations with 50+ actions, triggers, and conditions. Integrations with over 1,000 popular tools, including team calendars, cloud storage, messaging apps, etc.

Ultimately, you can use ClickUp to simplify your work, collaborate and document anything with your team. ClickUp has a variety of pricing plans depending on the features you are looking for, ranging from free to enterprise plans (for which you will have to contact the sales team).

Reasons to buy

  • Multiple templates
  • Versatile options for automations
  • Easy documentation and collaboration with your team

Reasons to avoid

  • Needs better resource management
  • Needs better and more flexible reporting

4. Hootsuite

Hootsuite is the quintessential tool for social media management. You can use Hootsuite to manage all your social media accounts from a centralized point. Hootsuite allows you to schedule and publish your content on the channels you want, at the time you want. You can also track them to see how effective your content has been.

Hootsuite also gives accurate insights to help you identify, track, and analyze different social media trends. You can also set different permission levels for different users. Hootsuite has four pricing plans: Professional – $29 per month (1 user), Team – $129 per month (3 users), Business – $599 per month, (5+ users) Enterprise – contact the sales team

Reasons to buy

  • Easy social media integration and management
  • Create effective social media campaigns

Reasons to avoid

  • Challenging to use and get accustomed to

5. Buffer

If you are looking for another option for social media management and integration, Buffer is for you. Buffer allows you to integrate social media platforms like Facebook, Instagram, LinkedIn, etc.

Buffer lets you create, draft, and schedule posts for your social media accounts, and track and analyze the performance of each post. In other words, you will be able to identify the types of content that are performing well and strategize accordingly.

Buffer has two pricing plans: Free and Essentials ($5 per social media channel, billed annually).

Reasons to buy

  • Easy social media post analysis and reporting
  • Share posts with team mates and increase collaboration

Reasons to avoid

  • Needs to improve team management features

Conclusion

There are tons of tools on the market to explore. The downside of that, however, is that it is easy to get lost in all the available options. If you are starting out as a marketer in 2021, Erase.bg, Ahrefs, ClickUp, Hootsuite, and Buffer are 5 tools you must pick up to navigate the marketing world seamlessly.

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Shazam Khan

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Shazam Khan

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