Effective SMS Marketing
Digital marketing is one of the most important aspects of any business’s marketing plan. And now more than ever, mobile marketing is becoming important. Businesses of all shapes and sizes are now having to consider the user’s experience on their mobile device more carefully than ever.
SMS marketing, or text message marketing, is one aspect of mobile marketing that many people are afraid to try. After all, multiple text message advertisements at inconvenient times of the day can be frustrating. But, when done correctly, SMS marketing can be a great tool for businesses. With a successful SMS marketing campaign, you are targeting many of the 89% of consumers who use their mobile devices for shopping and browsing.
7 Tips for Effective SMS Marketing
So how do you set up an effective SMS marketing campaign? Check out these tips from EraBright, a Black-owned marketing agency in Atlanta, GA.
1. Create a Team
To get the most out of your SMS marketing strategy, you need to get some help from professionals who know the ins and outs of SMS marketing. Your team should consist of SMS marketing experts, digital creative designers, SEO professionals, social media experts, financial advisors, and others.
Your team will need to communicate well and often and be able to work together to come up with and implement, strategies.
2. Know Your Customer
Knowing your customers is one of the foundations of every successful marketing plan. SMS marketing is no different. You need to know who your customers are, what they shop for, and where they live. This allows you to target certain sales or promotions specifically for certain groups of customers. You can always have general sales, but send special offers to individual customers.
3. Be Clear in Your Message
An effective SMS marketing strategy uses a clear message. After all, you only have 160 characters to use – so you better use them right! Make your message and offer clear and concise. Use plain English and avoid using caps, emojis, or abbreviations. Also, avoid open-ended messages. Be clear in what you are offering and when it expires. Give your customers an incentive.
4. Use a Call to Action
A call to action, or CTA, is the part of your content where you make your pitch. “Contact us today for a free trial,” etc. For SMS marketing, you need to make your CTA clear, concise, and actionable. Engage the customer and make them want to interact with you. Need inspiration? Try variations of these CTAs:
- “Show this Text” offers for discounts
- “Click Here” to reveal a coupon code
- “Buy Now” is a great CTA when integrated with a button that makes purchasing easy and quick
- Host a giveaway and require customers to text in order to enter
5. Use the Right Timing
One of the best ways to win over your customers is by using the right timing for your SMS marketing campaign. You don’t want to send out texts too early or too late in the day. The general recommendation is between 8 a.m. and 9 p.m. You can also determine the best time to text by looking at when your customers interact with your past messages. You can target regions, groups, or individuals depending on how detailed you want your campaign to be.
6. Use All of Your Resources
Use every resource you have to promote your SMS marketing campaign. Don’t just stick with texts and emails – make your SMS opt-in very clear on your website, in mailings, in emails, on social media, and at point-of-sale terminals (if applicable).
7. Identify Your Best Customers
Your best customers are the ones that return to you repeatedly. They trust you and your brand, give you feedback, and recommend you to others. A great way to use SMS marketing is to highlight these customers and give them special offers unavailable to anyone else. Reward your best customers with extra discounts or special offers. This can help you increase customer satisfaction and promote additional sales.
No matter what type of business you are, or the market that you are targeting, SMS marketing is definitely an avenue to take advantage of. By following the tips above from a trustworthy SEO company, you are on your way to a successful and creative SMS marketing campaign that your customers will appreciate.
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