Drive More Patients to your Dental Practice
Your online presence is crucial in today’s society – online marketing for plastic surgeons encompasses strategies such as social media, local SEO, and content marketing. While you already probably are aware of these techniques, it’s important for plastic surgeons to build out a full-fledged online marketing strategy in order to create a successful dental practice. Here are 8 marketing ideas for plastic surgeons that will increase your market share and get more patients through internet searches.
#1. Build an Engaging Website
It’s almost 2020, you better have an up and running website at the very least. The next step is making sure you build a more engaging and interactive site; not just a generic one. The best way is to put yourself in your patient’s shoes. When someone visits your page, you need to make sure that you have everything in place so you can convert that visitor into a new patient.
#2. Use Social Media
Social media is one of the best social tools you can use to promote your business or website. Figure out the top 3 social platforms that your business can benefit from – a few popular platforms for dental offices are Facebook, Twitter, and/or Instagram. Take some time to strategize a marketing plan using these platforms. If easier, hire someone to handle the social media aspect as it takes time to build and target an audience.
#3. Search Engine Optimization (SEO)
When you have a website, SEO is necessary and is something you should consider. The sole purpose of doing SEO for your website is to get increase the quality and visibility of your website in search engine results pages as known as (SERP). In short, it’s the process of getting unpaid and organic results instead of paid ads. SEO is a great strategy to use when targeting specific niches in your area. There are different SEO strategies – local, organic, and international. If you don’t know where to begin, talking to an expert or a Search Engine Optimization Company about the strategy is the best way to get started.
#4. Get People to Write Positive Reviews
Unlike some other industries, plastic surgery patients are less likely to find you as a result of referrals, and will instead probably find you as a result of independent research. With more people finding doctors online rather than from the recommendations of friends and family, your online reputation is more important than ever.
Reviews are everything nowadays; people rely on other people’s reviews when doing just about anything including picking a plastic surgery office. Plastic surgery is pretty serious and more patients will be more interested in the doctor that has raving reviews over one that has no Internet presence. Ask your current patients to write you a positive review for the sake of your office. Yelp and Google Reviews are the two biggest ones to pay attention to local businesses.
#5. Directory Listings
To get new dental patients to schedule treatment, directory listings are another great way to reel in new patients. Make sure you have listings on Yelp, Better Business Bureau, Healthgrades, Angie’s List and any other directory you can think of – the more the better. But most importantly, make sure your listings on these sites are completely consistent!
#6. Create Very Detailed Content
Internet marketing allows you as a plastic surgeon to provide the detailed information potential patients are looking for. When patients are deciding to get plastic surgery; it’s a serious and huge decision and most patients want to read detailed treatment descriptions and watch informational videos before they pull the trigger.
Some ways to accomplish this tip is to create blog posts, share photos and make videos in order to promote and share detailed information about your cosmetic surgery services. Keep one thing in mind, always create amazing content people want to share.
#7. Make Sure You Are Mobile Friendly
Another great tip to attracting new customers is to make sure your website is both desktop and mobile-friendly. Nowadays, millions of people are constantly on their mobile devices, and rarely on a desktop. As a plastic surgery business, you want to make sure your patients can easily book their appointments on their mobile screens. This can really change the game for you and totally get you more potential customers just from mobile or smartphone advertising.
#8. Guest Blogging
Guest blogging or guest posting is one of the best ways to drive more traffic, leads, and conversion. It is all about publishing your content on another website offering this opportunity. The sole purpose of guest blogging is to drive traffic to your website and build brand awareness around the web by submitting quality content on other websites. Oh, and you get a backlink too – to help you rank higher in search engines.
Start off with these top 8 ways to attract new patients to your dental office – once you have checked off all 8; you should start seeing results fast!
Author: Usman Raza is the co-founder of a Christian Social Media Agency and marketing strategist working with various brands online. Usman is the content marketing manager at SeedX Inc in Los Angeles, Convert Design to WordPress, and Nano Hearing Aids. He is devoted to helping small businesses bridge success gaps by providing in-depth, actionable advice on digital marketing, SEO, and small business growth. Follow him on Twitter @usmanintrotech.
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