Digital refers to an electronic method that generates stores and processes data in two ways positive and non-positive. Data that is transmitted or stored digitally represents as a sequence of 0 and 1. Each of these digits refers to as a bit (and a series of bits that a computer can individually address as a group is one byte).
The beautiful, new, [digital world]
The digitization of our everyday life is unstoppable, and the process probably no longer reversible. That’s why it’s essential to understand what [digital] means.
Digital is from the Latin word digitus, which translates to finger. In technical terms, [digital] means something that represents a limited number of digits.
[Digital technology] always processes and transmits information using a limited number of digits.
Probably the best known digital system is the widely used binary system. The binary system consists only of the two characters, 0 and 1. These provide information on whether something switched on or off.
So our everyday [digital] life usually only consists of two pure states: on or off. All digital devices depend on this system. If you consider what you can do with simple information processing, that is fascinating.
The [digital world] is not as new as you might think. German philosopher and mathematician Gottfried Wilhelm Leibniz developed the first binary system – and he already lived from 1646-1716.
In general, parlance is also used digitally as a boundary to analog technology.
Example: analog radio vs. [digital radio]. The keyword often refers to new technologies such as smartphones, computers, the Internet, etc.
Digitization has changed our world. People today divided into two groups. Generations born of the widespread adoption of digital technologies refers to as [digital native].
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What is Digital Business?
Digital companies are using technology to add value to their business models. As well as improving customer experience and internal capabilities around core activities.
The term encompasses both pure [digital brands] and traditional companies in the marketplace. And also, that are adapting their business through [digital] technologies.
Common elements of a [digital business]
For businesses, it can be helpful to review aspects of the [digital marketing] and compare them to their business models. [Digital] and traditional processes differ among other things according to the following trends:
- Leverage existing technologies to reduce costs, collect data, and ensure a better customer experience. [Digital] companies focus on the competitive advantages technology provides, such as lower overhead or adding value to customers.
- Adopt the concept of [digital] transformation and the associated cultural shifts. As new roles are established IT becomes more involved in strategic decisions, the implementation and management of [digital services] may require organizational restructuring.
- Explore new business models that put the customer experience at the center of the digital strategy. People are willing to spend more money if they get an exceptional customer experience. It is one of the most critical differentiators in the [digital economy]. Business models focused on absolute customer satisfaction will ultimately focus on digital services as people increasingly prefer digital experiences.
What is Digital Experience?
A digital experience is understood that a user (customer, partner or employee) through interaction via [digital] technology with an organization.
Digital Experience in the context of [Digital] Business
Based on modern technology and the Internet of digital experience, with the help of which companies can offer services that go beyond the digitization of paper processes.
These services use [digital technologies] and provide interaction between a single user and an organization. Mobile apps, websites, and smart devices create digital experiences when customers, partners, or employees interact with a business.
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