When it comes to online shopping, customers love being able to see products in action. Not everyone is a big fan of spending their money on a guessing game.
So, whether you sell intangible services or physical goods, product videos are the next best thing to being able to touch and feel the item in person.
It’s safe to say that type of marketing video is a must-have for businesses that want to appear as serious, trustworthy businesses and aim to give customers the best possible user experience.
That all said, how bad does your website need product videos, though?
Let’s break down some advantages of providing well-crafted product videos on your website.
What Exactly Is a Product Video?
Before we get into the nitty-gritty about product videos, let’s quickly break down what one is. A product video is a short explainer or demonstration of your company’s products or services.
They can be as simple as a talking head giving a quick overview of the features and benefits of your offering or more complex with on-screen text, B-roll footage, animation, etc.
Product videos are an excellent way to show off your products and engage potential customers in an informative and entertaining way.
Unlike product photos, product videos give potential customers a chance to see your products in action and understand how they work without ever having to leave the comfort of their homes.
Why You Need to Add Product Videos on Your Website
Now that we’ve covered the basics, let’s look at some of the top reasons your business website needs product videos.
Improve customer engagement
Product videos help to improve customer engagement as they are an effective way to demonstrate what your product or service can do.
A well-made product video will be able to communicate key information and features in a way that is both informative and entertaining.
Boost website conversion rates
Including product videos on your website can help to boost conversion rates as they provide potential customers with a more in-depth look at your offering.
By getting a better understanding of what you are selling, customers will be more likely to make a purchase.
Enhance your SEO efforts
Product videos can also help to enhance your SEO efforts as they provide another avenue for you to include relevant keywords and phrases.
In addition, having product videos on your website can help to increase the amount of time visitors spend on your site, which is a key ranking factor for search engines.
Strengthen your brand
Product videos are also a great way to strengthen your brand. By creating videos that are in line with your brand identity, you can help to build trust and credibility with potential customers.
Stand out from the competition
Including product videos on your website can also help you to stand out from the competition. With so many businesses now selling online, it’s important to find ways to differentiate yourself from the rest.
Product videos are a great way to do this, as they offer potential customers a unique look at your products and services.
Increase Online Visibility
Product videos are also shareable. It only takes a few clicks to spread them all over your digital platforms. Not only can you add it to your website, but you can post it on video platforms such as YouTube and other social media channels.
This helps to increase the visibility of your product and brand, meaning it is much easier for you to expand your reach and generate more traffic to your website.
Boost Customer Support Efficiency
Another significant advantage of product videos is that they can help to boost efficiency within your customer support team.
By having product videos available, you can provide customers with a quick and easy way to get answers to their questions. This can help to reduce the number of support calls you receive, freeing up time for your team to focus on other tasks.
Product videos are an excellent way to engage potential customers and boost website conversion rates. It’s accessible to businesses of all sizes. Thanks to those straightforward video apps out there. Creating product videos doesn’t have to be complicated or time-consuming, and the benefits are well worth the effort.
Andre Oentoro is the founder of Breadnbeyond, an award-winning explainer video company. He helps businesses increase conversion rates, close more sales, and get positive ROI from explainer videos (in that order).
LinkedIn: Andre Oentoro
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