Universal Breaks Ties With Triller
Universal, the biggest record label of today, has taken all of its songs out of Triller, TikTok’s biggest competitor.
Triller is an LA-based fast-growing platform designed for sharing short videos that can now be considered TikTok’s biggest competitor. In autumn of last year, their spokesman stated that the app has over 65 million active monthly users with over 250 million downloads.
According to Universal, Triller has failed to provide the payments to the artists whose songs they have been using. The company, however, denies the fact that anything of the sort took place.
Universal has made a decision to remove songs of all the artists, like Ariana Grande, Jay-Z, Post Malone, and numerous others from the platform’s access altogether.
TikTok, on the other hand, does not seem to have these sorts of problems. You can use the music of any of these (and many more) artists for your sketches, dance routines, or “aesthetic” videos. Combining the music trends with https://freetiktok.com/free-tiktok-fans will undoubtedly boost your popularity on the app.
The music industry giant has expressed their lack of desire to work with anyone who fails to appreciate the work of their artists. According to the music corporation, Triller has not paid the artists and refuses to negotiate a licensing deal. As a result, they see no other way to resolve the matter but to pull all their music from the app immediately.
The video-sharing app, however, does not agree with the claims made by Universal. As a response, they have put out a strongly-worded statement, which brings another perspective.
They inform the public that their deal with the label expired a few weeks ago, and they are in the midst of negotiating the conditions of their further cooperation, which should be viewed as nothing more than an ordinary procedure. They then go and accuse the label of using the artists as a way to negotiate unrealistic and infeasible fees not even for the artists, but for themselves.
It was also made clear that many of the listed artists already own some of the Triller’s shares, which really eliminates the platform’s need for license renewal, as the artists can authorize the use of their music without involving the label.
How many artists Triller can work with without getting involved with UMG is yet unclear. We can only speculate about how many of the big stars have decided to become a part of the app.
Triller experienced a huge spike in popularity last year, as a result of the TikTok ban rumors. While TikTok was being seen as a potential threat to national security, the US-based Triller’s download count started rising.
Many of the biggest TikTokers created Triller accounts, which actually led to it becoming the most downloaded app in App Store for a little while. Perhaps, the app would remain in this position, but at the moment it is only possible to buy TikTok fans. Thankfully, TikTok is not threatened by any regulations any longer.
What’s interesting is that this is not the first time TikTok’s predecessor is being accused of not paying for the music.
Last year, the head of the US NMPA stated that while Triller overflows your feed with countless songs, they do not have proper licenses for many of them.
The music industry representatives find that there is a pattern in tech platforms making apology statements rather than properly acquiring permission to use the music. All music should be properly licensed before being released onto the platform, they say.
Unfortunately, the unlicensed use of music and other forms of content is a huge issue for the industry nowadays. Naturally, the bigger your project becomes the more people pay attention to just how carefully you follow the rules. Perhaps, Triller was just not ready for that yet.
For the moment, we can watch the story unfold further, while we still have TikTok and an opportunity to get fans TikTok.
Given that both sides have a strong history of controversies and scandals, it really is hard to decide who should be defended in the situation. It seems that Universal might be, in fact, using the names of the artists to pressure Triller into making another deal. At the same time, it goes without saying that artists deserve to be paid on time for the use of their work.
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