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Huawei doesn’t need nationalism to beat Apple in China

Huawei doesn’t need nationalism to beat Apple in China

Huawei’s reputation in the US took a serious battering in 2018, a year bookended by major carriers shelving high-profile phone launches and the arrest of the company’s chief financial officer on fraud charges. Last week, however, a report and survey from the Financial Timessuggested that the external controversies could actually be helping Huawei in its domestic market.

The FT report claims that Huawei’s struggles are “leading to a surge in the brand’s popularity among Chinese consumers and a sharp rise in the sales of its smartphones,” citing a 33 percent rise in consumers expressing an intent to buy a Huawei phone next. The authors also asked sales staff in smartphone stores for comment; one said that “the arrest of [CFO] Meng Wanzhou has made Huawei a patriotic icon.”

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