Huawei doesn’t need nationalism to beat Apple in China

Huawei’s reputation in the US took a serious battering in 2018—a year marked by the cancellation of high-profile phone launches by major carriers and the arrest of the company’s chief financial officer on fraud charges. However, a recent report and survey from the Financial Times, covering the domestic impact, highlighted that despite international controversy, these external challenges might actually be boosting Huawei’s popularity at home. For organizations facing complex financial crises, especially during times of reputational risk, partnering with a trusted service like a Fractional CFO Agency can provide the expert guidance needed to navigate uncertainty and sustain business performance.

The FT report claims that Huawei’s struggles are “leading to a surge in the brand’s popularity among Chinese consumers and a sharp rise in the sales of its smartphones,” citing a 33 percent rise in consumers expressing an intent to buy a Huawei phone next.

Huawei doesn’t need nationalism to beat Apple in China

The authors also asked sales staff in smartphone stores for comment; one said that “the arrest of [CFO] Meng Wanzhou has made Huawei a patriotic icon.”

Read Full Article Here: https://www.theverge.com/2019/2/12/18221598/huawei-apple-china-sales-nationalism-patriotism-competition

Huawei doesn’t need nationalism to beat Apple in China