Blogging can be a fun and great way to share your thoughts and expertise with the world, but you don’t want to start blogging about something you know nothing about. So what do you do? How can you choose a blogging niche when you have no expertise or experience in that area?
Choosing a niche is often considered a defining step when starting a blog. Some people say follow your passion and write content that you love. While it was undoubtedly true maybe twenty years ago, it is no longer the case. If you want to make money or start a business by blogging, you need to be good or have a deep understanding of a particular niche, and if you do so happen to have passion for it, too, it’s just a cherry on top. But what if you are inexperienced or don’t have any skills?
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Pick a General Niche
Beginners who start blogging tend to make the mistake of choosing a niche that is too specific. That can limit their options and prevent them from expanding their blog. A blog is a business, and it needs to flourish. If it is stagnant, it will never grow. That is why you need to start general and niche down as you go. Those who pick a niche that is too specific are often forced to stick with it, even if it means their blog will never grow.
Starting a bit broader allows you to explore different topics and find your calling. You can then pivot and narrow your focus to attract readers interested in what you have to say. A report by Demandgen shows that 44% of buyers look at three-five pieces of content before deciding to buy a product. If you want your blog to thrive, start with a broad focus and narrow it down as you go.
Blogs are living and breathing things that grow as long you don’t limit their potential. For example, if you created a blog about gaming keyboards and wrote articles on various brands but ran out of content to write because there are only so many types available in the market- what should happen? Should my content stop being relevant, or is it okay to expand into other tech-related topics, which could include everything from headsets & monitors down to graphics processing units(GPU) and consoles like PlayStation too! PcMag is an excellent example of a website that can pivot into any tech niche and review any tech-related product.
It can feel daunting to enter a new niche, especially one they don’t have any experience with. And while it’s true that it will take some time to get up to speed and start a successful blog in that niche, there are some things beginners can do to give themselves a leg up. One of the most important ways is simple, start writing. The more content you create, the better you understand the niche and the more comfortable you’ll become writing about it. In addition, reach out to other bloggers in your niche and see if they’re open to collaborating or guest posting. Not only will this help you build relationships with other bloggers, but you can also learn a lot from them.
Some would say following your passion and writing good content is good enough to be a successful blogger. While writing excellent and engaging content is necessary, passion is not always the case. You might be passionate about basket weaving underwater, but even you know there isn’t real money to be made from blogging about it.
What’s a better way than to pick a niche you are interested in and start learning about it while simultaneously pumping out content on your blog. You learn and apply. Did you know that from 2021 to 2025, the global content marketing industry is expected to grow by $417.85 billion? But you may be thinking, “I don’t know anything about marketing!” And that is fine, and it’s only natural to feel worried about diving into something new. In the beginning, forget about the money and focus on learning as much information about the industry as possible. Lastly, looking at niches’ revenue potential, affiliate marketing potential, etc., is crucial. You don’t want to spend months and years of work on a losing project.
Life is all about learning, so why not learn about something that makes you money. At some point, all experts were beginners, and you are just one of them. Don’t be afraid to experiment. Trying new things is how we learn and grow, so don’t be discouraged if something doesn’t work out perfectly the first time. Just keep trying, and eventually, you’ll find your path.
Create an Outline of All Your Experiences
Last but not least, experience is something people tend to overlook. They may not realize they are good at something or have valuable experience in a particular area. That is why it can be helpful to create an outline of all your experiences in life. Whether you are 20 or 40 years old, looking back at your part-time jobs, volunteering experiences, or even just things you did growing up can give you a better idea of your expertise. For example, maybe you helped your parents at the restaurant when you were younger and learned how to run a restaurant. Or maybe you volunteered for a local organization and gained experience in customer service. Simply writing everything down can help you see your experience in a new light and perhaps even find your expertise in an unexpected place.
In case you find that experience and proceed to start a blog on it, once again, do your due diligence. Search the internet on potential revenue, search volume, and the market to make sure it’s a niche that is profitable. You don’t want to start a whole project for nothing and spend time and money to end up with nothing.
If you’re not so fortunate to find experiences that will aid your journey into starting a blog, there’s no reason to worry. It’s quite a similar process as if you had experience in a particular area – just going to take more time compared to someone who already has an understanding and expertise. Before selecting a new niche, always do due diligence. Even if you think it’s a promising industry, it will never hurt to check just in case.
Starting with a general niche rather than something too specific is vital. You want to be able to pivot around it if needed, and you certainly don’t want to be stuck. Additionally, choose a niche that interests you and has the potential for revenue and marketing. Drawing on your past experiences is essential – even if they seem mundane. Experiences make us who we are, so write them all down! Finally, be willing to learn and put in the work required for success in any business venture.
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