Growing Your Business: 5 Reasons Your E-commerce should invest In SEO Now
Growing Your Business
The business world is evolving fast, and every business that is yet to go online is missing a fortune. Do you remember the Yellow Pages era when all you had to do when looking for the best roofer in your neighborhood is flick through hundreds of pages on a book? Today, things have changed, and if you want to find the next local plumber, the internet will surely come to your rescue.
If you are looking forward to establishing a reputation online for your business, increase conversions, and drive more sales, you must invest in Search Engine Optimization. In this article, we give you more reasons why your business should invest its resources in SEO.
1. Increase your Website Traffic
For an online store, organic traffic plays a significant role in driving prospects to the business. When you drive more traffic to your website, you are simply increasing your ability to convert most people to your customers.
Search engines like Google act as the best referees you can get today. In fact, they are better than word-of-mouth. That said, if your website is ranking at the top of Google, you can drive the right traffic to your business and convert many people to customers. The fact is that when search engines rank you at the top, it simply means you are the best in that niche, and most people would like to associate with you.
2. Create Brand Awareness
For any startup business looking forward to growing its customer base, it all starts with creating brand awareness. There are millions of potential buyers online looking for the best brands to shop.
Whether its social media or discussion forums; you want to ensure your business positions before the right people. When you invest in an SEO audit, you make your website visible to various social platforms and search engines which make it easier for you to drive the right customers to your online store.
3. Realize a Healthy ROI
Every business looks forward to realizing ROI (return on investment) in the shortest time possible. However, before your business reaches a breakeven point, it may be quite challenging to realize any progress. For a startup, the only way to go up and beat the competition is to invest in marketing.
SEO makes it easy for you to realize the benefits of digital marketing by positioning your business before the target audience. According to some recent research, SEO yields the highest marketing ROI for most business and investing in it can increase your returns organic search and paid search.
4. Stay ahead of the Park
There is stiff competition in the market, and every business is looking forward to building a brand and a significant customer base. That is the reason most businesses invest in digital marketing to create brand awareness, acquire new customers and maintaining customer loyalty.
It takes time to position your website or business on the first page of a search engine like Google – the completion is just stiff. However, by investing in SEO, you can optimize your website for search engines and improve your ranking on SERPs.
Once your website or business appears amongst the top three listings, you can increase your click-through-rate (CTR) by up to 40%. It pays your business to appear on the top of search engines, and investing in SEO is the way to go.
5. Improve User Experience (UX)
If you run an online store, then you’ll agree that user experience plays a significant role in sales. Most people want the best experience when they shop online. For instance, if your website takes a minute to load, most people will not be that patient and bounce off.
When you invest in SEO and optimize your website for speed, you make it easier for customers to go through your e-catalogue and minimize the customer checkout time. Creating the best online experience for your customers is the best thing you can do to keep them coming.
As you know, quality content on your website drives the right people to your online store. If you want to publish quality and relevant content to your website, you must know a bit of SEO. For example, you have to conduct keyword research and come up with some primary and target words to include in your content. You have to create content that answers most of the questions your target audience asks on search engines.
Besides creating quality content to publish, you should also optimize your website and design it in a way that makes it easier for users to navigate. The point is, your website should be mobile-friendly, quick to load, and light. It should also be secure (have the SSL certification) since most people value online privacy.
It’s the right time to pull your resources and invest in SEO if you want your business to breakeven in the shortest time. eCommerce SEO services helps you improve users experience on your online store or website. Most customers are likely to buy your products and services if they have a positive experience on your website.
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