User experience is a person’s attitudes and emotions about using a particular service, product, or system. It includes practical, experiential, affective, meaningful, and valuable aspects of human-computer interaction and product ownership.
The is the process that the user performs when interacting with a product. This concept has its origin in the field of online marketing; it is the concept of Brand Experience (claim to establish a family and consistent relationship between consumer and brand).
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It is the simplicity with which one can use a particular tool or object manufactured by humans to achieve a specific objective.
Set of factors and elements related to user interaction, with a specific environment or device, the result of which is the generation of a positive or negative perception of said service, product, or equipment.
Therefore, when we enter a web project, in its final result, we can find the following situations:
The perfect combination would be the second. If we achieve this tandem, we will be creating unique and notorious experiences for the user, which will return us in a tangible benefit, not only in our brand reputation but in a real medium long term benefit.
We must also keep in mind that emotional aspects play a fundamental role in user interaction because emotional states affect cognitive processes that influence a user’s relationship with a product.
we can conclude that the User Experience:
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