Create Great SEO Content
If you have spent any amount of time looking into SEO marketing, digital marketing, or web design, you have likely heard the phrase “content is king”. Content is one of the most important elements of digital marketing. Unfortunately, it is also very often misunderstood.
There is much more to content marketing than having a catchy headline and well-written introduction. Good writing isn’t always enough to get user attention and get you ranking in search results. Your content needs to meet certain search engine requirements and SEO guidelines.
If you are building a website and want to have great SEO content that will drive traffic and sales, take a look at these tips from our Los Angeles web designers.
How to Create Great SEO Content for your Website
Creating great content for your website actually starts before you ever put the proverbial pen to paper (let’s face it – none of us hand-write content nowadays). The very first thing you must do is keyword research. Find out what keywords are relevant to your business and drive the most traffic. You want to focus your content on the keywords that will help you rank highest in search engine results (SERPs).
Now that you have your list of keywords, here are some tips for creating great SEO content:
Make it Useful and Interesting
Once a user makes it to your site, they need to know that what you have to say is interesting. Give them a reason to stay on your site and look around. That could be offering a product that they are searching for, or answering a question they are asking. Make it useful and interesting by doing the following:
- Speak the user’s language: There’s a good chance if you are selling a product or service, that you have some idea of who your audience or market is.
- Be relatable: Write content that your audience cares about. If you have a healthcare-related site, write content that is useful to users who are looking for information or advice. Offer relatable scenarios and products that will make their lives better.
- Think about reading patterns: Everyone reads a little differently. Most people skim headlines or the first few sentences of a website looking for something that they relate to or find interesting. Make sure you consider that when placing content on your site.
Keep it Simple
The last thing you want is for your content to be overwhelming or confusing. Even using jargon or technical terms can overwhelm some readers. It is best to use simple language that the average user will easily understand. If your product or service is technical or complicated, try to simplify information and instructions.
Use Important Information
Of course, you want to highlight all that your brand has to offer. But remember that most people will skim your content for the most relevant information. Make sure the most important information for each product or service is listed early on in your content. You want to maximize your use of space to provide the most important details. The rest can come later.
Use a Concise Call to Action
Your call to action (CTA) is incredibly important. A great CTA will inspire the user to take action – call you, fill out a form, provide their email address, or make a purchase. The CTA should be concise and should be a summary of your main point.
One Last Thought about Content
Content is often considered the most important aspect of SEO and website development. As you design your website, keep content in mind. Make sure your site has adequate space for your important information, graphics, and useful information your users want. Create content that is interesting and engaging and will make users take action. By doing these things, you are building, not only a website, but a brand that is built to last.
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Review How to Create Great SEO Content for your Website.