This article is part of our E-commerce & Retail Business resource section
Are you looking to create a sales report? Or perhaps a tax report? Mipler has a solution for you. Think about using Mipler Advanced Reports. We can tailor reports to your specifications using metafield data. Plus, try Mipler: Advanced Reports with a free 7-day trial.
As eCommerce has developed, businesses have gained access to increasingly detailed information about customer activity, orders, and product performance. Understanding the evolution of e-commerce helps put the growing importance of analytics and reporting into context.
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Types of Shopify reports
Shopify Sales Reports track more than just average orders. Gain valuable insights into customer behavior to enhance your strategy.
The range of available reporting options also reflects broader ecommerce technology trends that empower businesses, particularly the growing focus on data-driven decision-making and automated business processes.
Note: These reports are available only with certain Shopify plans.
Access report types on Shopify
- Period Sales Overview. See total sales and order count for a specific timeframe.
Note: Edited orders count as new, even if not created anew.
- Product Sales Breakdown. Analyze total sales, excluding shipping fees, for a detailed view of product performance.
- Variant SKU Sales. Monitor top product sales minus shipping costs by variant.
- Supplier Sales. View products from suppliers, detailing categories like supplier name and net quantity received.
- Discount Sales. Observe sales grouped by discount name or code to gauge discount effectiveness.
- Referral Traffic Sales. Track sales from customer sources like direct traffic, search, email, social media, or unknown.
- Billing Location: Understand sales by country and region based on billing addresses.
- Cashier Currency Sales. This report is only available to Shopify Payments users and shows sales according to the customer’s currency.
- Channel Sales. View sales totals across different sales channels for a comprehensive overview.
- Customer-Specific Sales. Analyze orders placed by individual customers within a set timeframe.
- Average Order Value Analysis. Monitor fluctuations in average order value over a chosen timeframe, categorized by hours, weeks, months, and more.
Shopify’s current reporting system also allows merchants to work with different metrics, dimensions, filters, and comparisons when exploring their store data.
Why do you need to generate a sales report?
Performance analysis. Sales reports allow you to evaluate your store’s performance and determine its success.
Trend tracking. These help identify trends in customer behavior and product preferences.
Identifying the top-selling items. Reports help determine the most popular and best-selling categories.
Make smart choices. Use the reports to develop strategies for managing inventory, marketing, and pricing.
Business optimization. Collecting sales data helps to optimize processes and achieve greater efficiency in operations.
Reporting becomes especially useful when a store is part of a larger eCommerce operation. Businesses comparing platforms can also examine the differences between Magento vs Shopify vs WooCommerce vs Drupal Commerce when deciding which platform best supports their reporting and operational requirements.
Here’s how to generate a sales report on Shopify
Quickly create a Shopify sales report with these easy steps:
- Navigate to Analytics > Reports in your Shopify admin.
- Click on Create custom report.
- Select a template, give your report a title, and click Create.
- Customize filters and columns as needed.
- Finally, click Save report.
Shopify’s current interface provides reports through Analytics > Reports, where merchants can filter reports by category and create or customize data explorations.
Additional tips
Shopify offers automatic report export for convenient, regular updates on performance tracking.
For deeper insights, utilize Shopify’s Analytics section, featuring dashboards for real-time sales and customer behavior stats.
For advanced analytics, integrate third-party tools like Mipler’s app into your Shopify store.
While Shopify allows some level of report customization, it’s generally limited to filtering data and essential modifications rather than full-scale customization.
For businesses that are also developing mobile shopping experiences, reporting can form part of a wider digital strategy. Planning how to build an eCommerce app successfully can help businesses think about how customer activity, orders, and other data should connect with their broader commerce systems.
Shopify also allows reports to be exported for further analysis, with supported export formats including CSV, XML, JSONL, and Parquet for most reports.
Generate Shopify Sales Reports with Mipler
Use Mipler’s reporting tool to create a Shopify sales report. Export data for each product variant, including total items sold, net sales, and sales completion percentage.
Follow Mipler’s simple steps to generate your report
- Install Mipler’s Advanced Reports app in your Shopify store.
- Navigate to Reports > Sales category.
- Choose the desired report, such as Sales over time, and specify the date range for the data you need.
- Save your settings.
- Export the data to a CSV file if required.
You can produce reports by hour, day, month, or covering the entire duration of your store’s operation.
Benefits of Advanced Reports by Mipler
- Real-time data processing ensures you have the latest information for quick decision-making.
- Conduct sales analytics, financial analysis, tax calculations, inventory management, customer insights, and data exports easily.
- Compatible with Shopify Plus stores, Mipler’s Advanced Reports enable you to merge data from various stores into one comprehensive report.
- Share reports securely via public links without needing Shopify admin access, and schedule emails to send reports as CSV, Excel, or PDF attachments.
- Plus, gather comprehensive information using tags, metafields, and note attributes.
Using Sales Reports to Improve Store Operations
Sales reporting is not only useful for measuring revenue. The information can also help merchants understand which products require more inventory, which channels are generating orders, and where customers are responding positively.
For example, a store that processes a high volume of orders may need additional tools to improve fulfillment. A solution such as the WooCommerce address label plugin illustrates how eCommerce businesses can use specialized software to streamline parts of their order-processing workflow.
Reports can also help merchants evaluate whether their storefront and product pages are performing effectively. Applying basic SEO strategies for Shopify can complement sales reporting by helping businesses connect search visibility with customer activity and conversions.
Comparing Store Performance and Customer Behavior
Sales data becomes even more useful when combined with customer feedback. Reviewing customer opinions can help merchants understand whether products, pricing, delivery, and the overall buying experience are meeting expectations.
Businesses can also explore how Shopify store reviews help to increase sales when using customer feedback as part of their wider sales and conversion strategy.
Studying successful stores can provide another way to understand how products are presented and how customers move through an online store. Examples such as 10 exceptional Shopify stores to get inspiration from can provide ideas for improving store structure, product presentation, and the customer journey.
Choosing Technology for Long-Term Growth
Reporting requirements can change as a business grows. A small Shopify store may initially need only basic sales information, while a larger operation may require more advanced reporting, integrations, inventory analysis, and multi-store data.
Businesses evaluating different commerce technologies can look at a Magento eCommerce store to understand another approach to managing products, customers, and online transactions.
The technology decision should also take long-term costs into account. Hosting, applications, development, maintenance, integrations, and other expenses can all contribute to the overall investment. Understanding the true costs of modern e-commerce platforms can therefore help businesses make more informed technology decisions.
To sum up
Mipler Advanced Reports presents a comprehensive solution tailored to elevate your Shopify reporting capabilities significantly. Whether you seek intricate sales breakdowns, tax analysis, or bespoke reports derived from specific metafields, Mipler equips you with versatile tools for comprehensive data examination.
With the option of a complimentary 7-day trial, you have the perfect opportunity to delve into the diverse functionalities Mipler offers, precisely addressing your business’s distinct reporting requisites.
By seamlessly integrating Mipler’s Advanced Reports into your Shopify store, you unlock access to advanced analytics that yield profound insights into customer behaviors, enabling you to refine your sales strategies with precision.
Moreover, with enhanced inventory management insights, you can optimize stock levels and streamline operations for optimal efficiency. This integration ensures that your business remains agile and well-prepared to thrive amidst the dynamic and competitive landscape of e-commerce.
