Top 5 Features of Marketing Automation for Small Businesses

Introduction

Consumers nowadays are interested in cultivating genuine relationships across various channels, devices, and touch points. A small business’s success is dependent on two main factors: consistent productivity and an unwavering connection with customers. Sharp-witted marketers plan small business growth with these helpful hints and appropriate tools at their disposal. A centralised nerve centre for small business marketing automation aids in the generation of leads, the development of communication channels, the management of customer engagement, and the optimization of marketing expenses. Small businesses use technology to improve functionality, increase efficiency, and remain competitive in an increasingly technology-driven marketplace.

Do you want to know why small business marketing automation is so important? And why is it important to have a marketing automation consultant? Discover the top 5 advantages of marketing automation.

Let’s dive in!

1. Tracking

Visitor tracking will be one of your marketing automation’s features. Visitor tracking software tells you who is visiting your website and how long they are staying on each page. It also indicates which articles are generating the most interest and responses. Visitor tracking enables you to discover who is reading your content and what they find most appealing. That is a lot of information!

2. Sponsored Content Creation & Distribution

Your marketing automation content can be hosted (uploaded and published) on your website. A website and a marketing tool are frequently combined. It could be a downloadable asset linked to a form (the user fills out the form, submits it, and receives the free download), a landing page, or email content.

3. Look After Your Content Marketing

How can you demonstrate the worth of your content? Connecting content initiatives to marketing analytics emphasises their importance. The traffic and performance of your content can be tracked by your marketing automation solution. Content marketing analytics is an excellent way to discover what works. This feature is built into all good marketing automation software.

4. Observe Your Audience Activity

It takes time for sales and marketing teams to track a prospect’s progression through a funnel. Fortunately, marketing software allows you to configure your tool to alert you when a lead performs ready-to-convert actions, allowing you to intervene at the appropriate time and focus on critical tasks until then.

5. Lead Scoring & Grading

Outbound or inbound marketing initiatives may assist you in determining which leads are more likely to purchase than others. In this case, using lead scores and grading can be beneficial. This feature enables marketing automation platforms to assign a lead a score based on their behaviours or specific demographic and firmographic criteria. As a result, the higher the score of a lead, the more likely the person is to make a purchase.

Bottom Line

As time passes, more and more of these small businesses will emerge, necessitating the need for larger and more powerful tools. That is why this list is designed to grow with each business. Every tool listed above is ideal for small business marketing automation, but larger businesses can also benefit from them.

To find the best marketing automation systems for your small business, you must first define your desired outcomes and goals. Instead of focusing on product features, think about the long-term business results you want to achieve. Then, to determine the best marketing automation software for your small business, conduct a marketing automation platform comparison for marketing automation software for small businesses.

If you’re looking for a marketing automation consultant to fulfill the needs of your small businesses, connect with us now.