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Marketing automation is assisting sellers all over the world by encouraging them to think outside the box. Because marketing automation is a powerful and adaptable tool, it provides numerous unanticipated benefits. Sellers, for example, can gain complete control of marketing automation by getting answers to their doubts and questions. Similarly, marketing automation allows the team to focus more on lead nurturing and overall strategy. Understanding marketing automation and its implementation is possible when answers to frequently asked questions are available. Without further ado, here are the top 10 marketing automation questions to ask before investing in a new marketing technology.
Let’s kick off!
1. How Does Marketing Automation Work?
We’ve all got a list of manual, repetitive tasks: reminders, follow-ups, reporting, and email drafting. These tasks aren’t difficult, but they divert your attention away from more important tasks that can have a greater impact on the bottom line. Marketing automation allows you to set up those manual processes once and then forget about them. While you focus on larger projects, your automated campaigns can continue to run in the background.
What is the process of marketing automation? Marketing automation campaigns, at a high level, send specific content to leads based on behavior and data, with the goal of closing more sales.
2. Why do we need a marketing automation platform?
Each platform has unique capabilities and features. Understanding the purpose of automation for your organisation will assist you in choosing the best one. Do you need a one-stop solution to manage all of your activities, or do you want a tool that can help you with specific tasks like lead scoring, email marketing, and social media posting? List the activities that take up the majority of your team’s time or require extensive data, and then look for the best platforms to address your issue.
3. When is the right time to implement a marketing automation strategy?
As a company grows, it becomes more difficult to reach out to each individual lead at each stage of the customer journey. Not only that, but it becomes more difficult to track each conversation with a potential lead and record appropriate follow-up steps after each conversation. You could hire a few new sales and marketing professionals, but this can be costly and inefficient. When it comes to manually managing your lead relationships, marketing automation should be your go-to solution!
4. What are some basic features you should look for in a marketing automation platform?
Marketing automation is more than just a way to manage email campaigns; it’s a lifesaver! Marketing automation allows you to automate everything from drip campaigns to lead autoresponders, lead tracking and scoring, CRM integration, social media integration, marketing asset management, and more! The more features you require, the larger your company. So pick your marketing automation tool wisely.
5. Is price important when choosing a marketing automation platform?
Budgeting is essential. You don’t want to overspend, but you also don’t want to skimp on marketing automation tools, which aren’t always cheap. Saving initially may end up costing you more in the long run. Marketing automation is an investment that will benefit your business.
6. How can both the sales and marketing teams use this software?
It’s an age-old question: how can Sales and Marketing work together? There is now a solution: marketing automation! Integrating CRM and marketing automation streamlines the sales and marketing processes, significantly improving the sales funnel for both the buyer and seller.
You’ll want to know which features of the marketing automation solution the sales team can use and how it will benefit their work. Most of the time, the marketing team decides which system to purchase, and the sales team is stuck with it. Instead, collaborate with them to determine what they require from marketing automation. Then, during the demonstration, bring up their needs and questions.
7. What are some of the best marketing automation software for businesses?
Best marketing automation software on the market includes Mautic, Omnisend, Sendinblue, Constant Contact, and Act On, among others. These software solutions boost marketers’ efficiency by improving lead generation and marketing campaign strategies.
8. What is better? Hiring a marketing automation agency or in-house?
While many platforms are user-friendly, setting up a marketing automation programme that produces results requires some effort. In addition, ongoing efforts are required to maintain and update your campaigns, add new ones, and generate regular reports. If you can’t find someone to lead the charge in-house, consider hiring a marketing automation consulting firm that specialises in revenue-centric marketing automation services. Inquire with the marketing automation vendor if they have a network of agency professionals who can assist you in achieving your objectives.
9. What to look for in a marketing agency? How to find the best marketing consultant?
First and foremost, the best marketing agency is one that genuinely cares about your company! They treat your company as if it were their own.
A good marketing consultant will ask questions about your business to gain insight into your day-to-day operations, products or services you offer, and to identify problems or bottlenecks in your business.
The marketing agency or marketing consultant’s primary role is to collaborate with you to assist you with your product offering, determine the right product-market fit for your products or services, and prepare a marketing plan that includes objectives relevant to your business. An example of a business objective is to increase revenue, increase sales inquiries, reduce costs, and so on..
10. Can the platform measure success?
If Tracking, Reporting, or ROI aren’t your middle names, they should be because these are the measures of success for any—and we mean any—marketing campaign. Without a doubt, your marketing automation tool should be able to track, report, and measure your return on investment (ROI).
The days of determining success based on increased or decreased revenue are long gone. You’ll have to go deeper. Perhaps your revenue has increased, but which of your marketing efforts had the greatest impact, and which had the least?
Flexible, customizable dashboards and reports in effective marketing automation tools will easily provide you with this information. Inquire about the metrics they use and come prepared with a list of which metrics you require and which you can live without.
Need help with marketing automation? We’re a Sydney based marketing automation agency that applies their expertise and knowledge to assist our clients in growing their businesses. Our team employs the most advanced automation tools available to provide your company with new and improved opportunities for growth. Contact us today!
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