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SEO (search engine optimization) is a process to increase website traffic with the help of targeted keywords of the website.

The objective is to appear in the highest possible positions of the results of organic searches for one or several specific words that have been previously selected and are relevant to our website. It will increase visitor traffic.

The term SEO is also used to refer to people who perform positioning work. Traditionally, people who work in SEO usually have a professional profile (programmers, web designers, etc.), but with new SEO trends, knowledge about marketing and communication is becoming increasingly important.

SEO is a discipline of online marketing along with others such as SEM (Search Marketing), SMM (Social media Marketing), Email Marketing, Web Analytics, etc.

It is essential to understand that SEO is a job in the medium or long term; the results sometimes take months to achieve. The number of keywords to position is limited and depends a lot on the number of pages of which the web is composed. Therefore, the initial selection of keywords is crucial.

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