Has the Vision Pro Been the Success Apple Had Hoped For?

Virtual reality has long been discussed as the way forward for gaming and productivity and the Apple Vision Pro headset could be the answer. Being immersed in the game itself is the next step and this applies to all forms of video and online gaming. Take live casino gaming as an example, Razed Casino is home to real dealer games that are fantastic but imagine being able to walk through the casino, interacting with people and games from the comfort of your own home. This is just one aspect the Apple Vision Pro is hoping to address but has the device achieved the initial success Apple was hoping for?

Demand for Apple Vision Pro

According to the figures at the end of February, expected shipments of the Apple Vision Pro in the United States is expected to be between 200,000 and 250,000 in 2024. Apple’s original estimate was between 150,000 and 200,000 units for the US market, so the projection is more than Apple had anticipated. There was an issue with shipping times and some people who preordered the Vision Pro had to wait for more than a month to receive the device. However, the shipping time has now improved and, at the time of writing, is between 3 and 5 days in the US. That could lead to an increase in sales, with consumers knowing the Vision Pro will be with them within a week of ordering.

Vision Pro Returns

Despite the estimated sales being higher than first projected by Apple, this figure does not consider any returns. Unfortunately, there have been people returning their Vision Pro. When ordering any Apple product, there is a 14 day window to return the item and receive a refund. With the price of the Vision Pro at $3,499, consumers want the device to be perfect and there are some aspects which could be improved. Some users feel the Vision Pro is not comfortable to wear because of the weight, much of which is loaded at the front of the headset. Some people have complained about motion sickness and headaches because of using the Vision Pro. That is more of an individual complaint than anything that could be improved in the design of the device. It is important to remember that the human body is unique and head shape is not uninform, so some people are going to find the headset more comfortable than others.

App Development

It is fair to say there have been mixed reviews about the Vision Pro but again, some of that is based on personal preference. The current sales forecast is above what Apple originally estimated and that is a good sign. The turning point for the Vision Pro could be in the development of apps specifically for use on the device. If developers begin creating apps for the Vision Pro, it will give consumers more reason to purchase the device. The Vision Pro is not cheap and the price is not expected to drop any time soon. So, the continued success of the Vision Pro could rest with how many apps are created for use with the headset.