Website push notifications are the messages sent by a website to its subscribers’ browser. They are much similar to the mobile app push notifications except that they work on websites instead of mobile apps.
If you are thinking to incorporate website push notifications and take your online marketing campaign to the next level, here are 5 important things to keep in mind-
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Website Push Notifications Are Unique Communication Channels
Websites use different communication channels such as SMS, email, etc. to grow and engage their traffic. However, if you are involved with digital marketing, unique marketing channels like push notifications make a difference.
Mobile app push notifications are the messages that deliver promotional content on the mobile device. On the other hand, there are web push notifications that deliver messages to the individuals who use desktop. According to the statistics, desktop usage still accounts for 45.18% of the total internet usage globally. So, website push notifications help you reach out to a large chunk of audience.
You need to note that building a quality mobile app is quite an expensive affair, and the ROI may be difficult to justify. Therefore, the website push notification is a unique way to run a marketing campaign without investing in an app.
Web Push Notifications Are Permission-Based
Many of the people hate to receive spam messages. Therefore, websites need to seek permission from users to send push notifications. In this way, you will be sending the push notifications only if the visitor selects the ‘Allow’ option. Users can right-click on any notification and block the other messages.
In this way, it provides high-quality subscribers who are interested in hearing from you. However, websites need to craft compelling push notifications to keep the subscribers engaged.
Another benefit is that the users don’t consider these permission-based notifications as spam messages and won’t get frustrated.
You Can Send Customized Messages To The Users
Another significant benefit of using push notifications is that they can be customized based on user actions. You won’t receive any benefit by sending out a vague push notification to the users. It is just another message that is read once and forgotten immediately.
To differentiate yourself from the rest, send tempting messages to the users that persuade them to take action. Practice writing direct, clear, and action-oriented messages along with the benefits the user will derive from the offers.
It Is Imperative To Time The Messages
Web push notifications require an instant response for the concerns on the part of the receivers. If you deliver immediate responses, it would impress your guests and may transfer them into customers.
Many of the online businesses tend to ignore the time zone of their subscribers. Further, it’s true that you can’t be there around the clock to respond to your customers. Thus, it becomes even more important to time the messages. Websites should be so particular that each time zone receives a message at an appropriate time.
Don’t Consider Click Rate The Only Metric To Track
Perhaps, click rate is the most immediate metric that strikes the mind when thinking about the push notifications. Instead, you need to look at the marketing campaigns with a broad viewpoint.
Focus on business goals and website actions that include ad clicks, purchases, form fills, free trials, etc. Use the analytics tool to track the actions of the user who arrive on your website via a push message.
Website push notification is a powerful tool to communicate with the audience. We hope these five tips would help you to engage more subscribers, get more clicks, and reap results out of the web push notifications.
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