Marketing experts suggest digital marketing to laundry owners and other startup business owners. Why? There are several benefits digital marketing provides to businesses than traditional marketing techniques.
Start with a Website
The digital presence of your business will start with your website. Your website attracts visitors, engages with them, and invites them deeper into your sales funnel. If you have a full commitment to marketing your business online, you need to consider creating a business website.
A business website is a larger canvas than social media platforms. Although both media can deliver information about your business, your website will serve as your online store. Your customers and prospects can visit anytime, anywhere. They can easily find the information they need.
If you link your website to your business social media accounts, it will support your SEO efforts and help your business website rank higher in the Google search.
Optimize Online Presence
Nowadays, having a website is a plus factor in the business sector. Most of the consumer population today are millennials. You have to cope with and change your marketing strategies based on their needs and behavior.
Potential customers who have heard about your business and laundry services will most likely do online research first. Before they will visit your laundry shop or acquire your services, they will check online reviews about your services. Other than the reviews, you need to optimize your website to improve your online presence.
Your website needs to load fast, device-friendly, and easy to navigate. Website visitors will leave the page if it loads more than 3 seconds and they navigate throughout your website to find the information they need. Furthermore, your website should be device-friendly. It has to be accessed on different devices.
List Business on Google My Business Map
If you have a website and you have made efforts to optimize it, Google will enlist your business on Google My Business Maps. It makes it easy for users to find laundry services and other businesses near their location.
Your prospective customer can simply search on Google for “dry cleanings services near me” and a list of businesses, including yours, will appear ranked by distance.
Moreover, you have the opportunity to collect online reviews from your customers. You can ask them to rate your business through these platforms. Always provide great laundry services to your customers to receive high ratings.
Get Into Social Media, Reach More Local Customers
Aside from your website and Google My Business Map, you can reach out to your locals through social media platforms. Create social media accounts dedicated to your business.
Social media has taken over digital users in the last decade. It has changed the way businesses can interact with their clients and prospective customers. You can announce important news, events, or promotional discounts through your social media account.
Advertise Business with Google Ads
It is not easy to look for a laundry service around the area, you need to start searching somewhere. There’s no doubt you will search for it on Google, as it is the most popular search engine today. However, if you look at the statistics, there are more than 3 billion searches a day on Google.
Any business that wants to gain the public’s attention wants to take advantage of the traffic Google generates. That’s why it is a challenge for laundry businesses to get a higher position in Google search.
You have to create a strategy to make your website rank on Google. One strategy that’s worth implementing is advertising your business through Google Ads. It’s a growing trend for most digital marketers. If you use effective Google ads for your business, you will achieve more visibility without spending too much.
Moreover, you can reach more audience with Google Ads. It gives you the advantage to target audiences. Target people who are near your location. These people are interested in what you offer and the fact that they are near you increases the likelihood that they will acquire your services.
What’s More in Digital Marketing?
Other than posting on social media, advertising on Google Ads, there are some digital efforts you can do to grow your online presence.
Most marketers vouch for email marketing. They say it is the most effective method to generate profit. Business owners can communicate with their customers effectively and make them more interested in your services. It’s a good strategy for online visibility. Ensure that you are distributing relevant and high-quality email content to generate interest and more exposure.
You can share interesting topics related to your business, present tips and techniques, or provide discount offers. Approach your returning customers and potential clients with relevant content.
Offer Incentives or Referral Program
According to Liox Laundry, giving out incentives and discounts to customers make them loyal and more interested in your business. You can offer coupons or discounts in exchange for their patronage to your service. Some businesses provide continuous promotions for their loyal customers.
You can further your efforts by creating a referral program. According to most business owners, more than half of their transactions are a result of recommendations. There’s a greater chance for a person to take action and try your services because someone recommended it.
Thus, always offer high-quality services to your customers. They might recommend you to their acquaintances. You can also offer incentives to recommend your services to their acquaintances. If they can bring a new customer to your business, offer them a reward or discount– customers love that!
Digital marketing is a convenient way to build an online presence, gain visibility, and build trust among customers and prospects. Every business and industry has ended up using digital marketing because of its countless benefits. Support your digital marketing with SEO efforts to make your business rank higher in Google searches.
If you have not applied digital marketing for your laundry business, grab this opportunity. Bring your business online and get ahead of your competitors. Start your digital marketing plan!