The Introduction

Everywhere you go, you’ll likely come across acronyms like LOL or Omg. But, the most popular ones around workplaces in recent times are SEO, SERPs, APIs.

Now, for someone who doesn’t speak computer, it all sounds like Greek. But, most of these abbreviations are used for technologies that are already part of our lives. And, only makes life easier for us.

So, let’s get to talking about APIs and SERP.

What are SERPs?

Every time you put a query into any search engine such as Google, or Bing, you get listings of web pages pertinent to the given topic. The words or phrases put in are known as the keyword.

SERPs, also known as, Search Engine Result Pages, are the resulting web pages to your query. Hence, every time you say, “just google it” know that it’s the SERPs that have come to provide you with the information you need.

Also, know that every SERP is unique. And, yes we mean that quite literally. Therefore, if you use similar keywords, the same device from the same location, to make a query even a few minutes apart, the SERP is going to be different.

It may even look identical but it will have subtle changes.

Why is that so?

Many factors affect SERPs (Search Engine Results Pages). These include physical location and social settings on the device. Even browsing history matters.

Most search engines conduct frequent experiments. These change SERPs. The ever-evolving search space technologies also significantly influence SERPs.

SERPs come in different types. These are organic SERPs and paid SERPs. Organic SERPs appear due to search engine algorithms. Paid SERPs are displayed because an advertiser paid for them.

Remember: three primary kinds of searches exist. The SERP for each will vary.

  1. Informational searches find details about a topic. If you search for Hilary Clinton, the SERP is usually organic.
  2. Navigational searches locate a specific website.
  3. Transactional searches have commercial intent. This search features words like ‘buy’ or ‘pricing’. Paid SERPs pop up for these kinds of searches.

You may wonder how APIs fit in. API stands for Application Programming Interface. It is simply a software intermediary. Programmers use it to create new software. It allows two applications to communicate.

For example, Siri uses APIs. If you ask Siri for the weather, you won’t get webpage listings. Siri links to the Yahoo! Weather Site. From there, you get the exact result for your query. That shows how effective APIs are. They are also fairly integrated into our lives.

Conclusion

We’re hoping that this article provided you with the insight required to understand SERPs as well as APIs. And, if you want to make life easier for yourself, click here for a google image api. It’s a real life-saver.