An online tech store is a decent business, as long as you know how to market it properly. First of all, you should figure out your specialization, and present yourself as the experts in that particular niche. In addition, you should use all the online tools and platforms at your disposal to get the word out about your store.
Facebook is one of those platforms which has a myriad of excellent tools for online retailers. So, you should definitely invest some effort and resources into it. Here are a few simple ways you can promote your online tech store on the platform which really shot social media to its current status.
Table of Contents
Build your Facebook page well
Take your time making your Facebook page. Make sure you write down an appealing description and share your vision for your store. In addition, make it clear what products you specialize in, and what areas you serve.
On this page, share all the relevant links to your website, contact details, social media platforms, and your online store. Furthermore, post regularly here with updates, product highlights, or little snippets showcasing your store.
Use the Facebook Shop tool
The Facebook Shop tool is quite useful and intuitive. It has payment portals built in and lets customers buy products directly from the Facebook Shop. When you’re setting up your shop, you need to add your business catalog, and choose a checkout method. If you prefer people to complete their purchases on your website, you can also set up that option.
Make your shop more appealing by customizing it. One of the best ways to do this is to create an attractive cover. PosterMyWall has a range of excellent Facebook shops cover templates you can use for this purpose.
Share videos online
This is a good way to highlight your products and also add a personal touch to your store. Make small videos of your products and of your business. Then, share them on your Facebook page for more reach. Plan out these videos according to your peak seasons and holidays, so that you have special content to share at the time.
You can even offer tech advice with these videos in order to establish your role as an important player in your tech niche. Short-form videos are one of the most successful mediums these days, so you should keep that in mind.
Entice people with Stories
Speaking of short-form videos, do not forget to post to your Stories. You can share updates about recent posts you’ve put up, or make little teasers and highlights exclusive to the Stories. This will help entice your customers.
When you have a sale or special deal coming up, share a teaser in your Stories first. This will hook people, and encourage them to explore your Facebook shop and website as well. In addition, you can announce new product drops here as well before putting them in your store.
Post in various groups
Facebook groups are an excellent networking tool and can help you find customers as well as partners. So, join as many relevant groups as possible and interact with people there. This does not mean that you just go around dropping your store’s link in the comments. This sort of behavior might be flagged as spam and you’ll be removed from some groups.
So, comment on posts with advice related to the post content, and plug in your store later. Build relationships with admins and regular posters in these groups in order to get a solid potential customer base. You can even get a lot of leverage out of tech hobbyist groups related to the products in your store.
Run personalized Facebook ads
Facebook ads are also very intuitive and easy to use. Meta, the platform’s parent company, has a whole ad management dashboard for you to use, so that you can share ads and track their performance as well.
The tools on Facebook even guide you about audience targeting, and show what sort of targeting and keywords would work best for you. You just need to set up a payment mechanism in order to boost your ads, and then you can get started.
Engage with your audience
This is essential with all the above tips. You can’t just keep posting things on Facebook and remain AWOL when it comes to your audience. Reply to comments and messages on time, and reach out to people who have negative reviews about your store.
In addition, put up posts where you ask the audience about their guesses or preferences for your upcoming products in the form of polls and questions. This sort of engagement will help you stay on the radar for many customers.
To sum up, there are many ways you can promote your online tech store on Facebook. First, set up everything well, and then start making your posts, ads, and stories.
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