5 Important Ways To Use Instagram Live For Business
In the year 2016, Instagram came up with the idea of live video. This feature allows you to do live broadcast videos, and since then, millions of users have started using it. While this might seem an engaging and fun way to share stories, life experiences, travel videos, vlogs, etc., there are several people who took the benefit of this to grow their businesses.
Yes! If you follow some of the right methods and tips, you can use Instagram Live for business growth. If you are interested in knowing about it, you must check out the 5 Important Ways to use Live stream.
1. Use it for a Product Launch
Talking about Instagram Live, one of the most amazing ways to use it for your business is by doing a product launch. If you launch a product in real-time, it will surely generate more interest.
And it would work better if you could try and do a live video on your Instagram account a little before the actual product launch. This will give your followers a sneak peek, and then you can decide whether it will be of interest or not.
Tell about some of the best features and let the viewers know what makes this product stand out. You can even reveal the price and ask the viewers to go to the website and check all the details once it is launched. This will let you drive more traffic to your website.
2. You can Host a Live Q&A Session
Great use of Instagram live that will help you boost your business growth is doing a live Q&A session with your followers. It will give you a fair chance to have a conversation with your audience directly, and you can have a pulse check.
You can use this Live video to know about the concerns as well as challenges of your potential customers and then provide them solutions. Even you can offer them to ask questions regarding the products or the brand.
One of the major benefits of Instagram Live is that you can have conversations with your audience in real-time. It means that people will not require to wait in order to get a solution to their problems.
However, you shouldn’t forget to turn on the feature that allows access to the audience to comment. Otherwise, the entire thing will be futile. If you’re existing audience is less, you can buy live viewers for IG stream to attract other people and make your stream interesting. It is simple and effective for promotion.
3. Try and Conduct an Interview
Another great option to use your Instagram live video for your business is by conducting interviews. Yes! As a brand, you must have come across several influential people sharing the same industry. In that case, you have the option to conduct an interview using the live video feature. This will eventually get you more followers.
Influencers have loyal as well as huge followings of their own. And there is always a fair chance of followers interested in watching the interview if they promote the same in advance. As a result, this will increase the number of followers, which would help you reach a wide range of viewers.
There is yet another method of doing this by using the “Live Guest” option. It will let you stream the live video along with your guest. And it will be shown in both the feeds. This will let you take interviews remotely and can be a great way of showing your as well as your guest’s audiences the video.
4. You can Post Live Videos from a Brand Event
If you are thinking of hosting a brand event, and from there you want to generate online buzz, you can easily go live and share information about the same. It will let all your online followers get a good idea about the happenings and might help your brand in generating online engagement.
Later in your feed, you can easily post images from the latest event, which won’t have the same effect as you can expect from a live video. If you do live video, your viewers will feel that they are a part of this experience. Eventually, it will help you grow a loyal and engaged audience.
The most important is to share the entire experience with your followers and let them engage with the interesting live video.
5. Post Product Tutorials
Just like any other kind of video content, Live videos are great for tutorials. In fact, it is one of the best ways to showcase a product in use. This is pretty easy to get attracted towards other than the still images or the lengthy “how-to” text guide.
Using the Live video will give you the authenticity of the entire thing and will look more authentic to the audience. You must keep in mind that you won’t get the chance to edit if anything goes wrong. It is real and happening right in front of the viewers.
While you are doing tutorials in Live video, audiences might ask you questions, and you should answer them right then. If you can utilize this properly, experts believe it is a great way to showcase your product. Moreover, you will be able to teach your customers how to use the products offered by you in the best way possible.
Instagram Live video will let you have a real-time conversation with audiences. You can interact and talk more about your product and brand. You will be able to add other guests to your Live video and gain more engagements.
Using the Instagram live video feature will gain your brand or huge business growth. If you are getting confused and do not know what to do and how to do it, then the 5 Important Ways To Use Instagram Live For Business will surely help you out. Furthermore, if anything confuses you, you can comment below and help yourself out.
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