3 Things You Need to Learn Before Starting Instagram Business Account
In the last decades, nothing has made such a huge impact on people’s lives as social media, and Instagram in particular. Half of the world’s population signs in every day to share their important moments, communicate with their loved ones, or follow people they admire. Thanks to this, social media has created an unparalleled opportunity for businesses to form strong relationships with their prospects, and form powerful and lasting connections with their audiences.
As a platform that’s primarily focused on visual content, Instagram is probably the most efficient social network when it comes to marketing, for businesses across industries. A well-prepared, aesthetically pleasing, and useful visual content can capture consumers’ attention instantly and leave the most powerful impression.
However, making it truly beneficial for your business isn’t as simple as it may seem. To promote your brand on Instagram in a way that will bring you the most value, you will have to learn a lot and make important decisions.
As Instagram’s popularity among businesses grows, more and more tools dedicated to helping you increase your followers number appear on the market. But, increasing your number, just for the sake of it, beats the purpose of Instagram. At the heart of this network (and what can make a real difference for your bottom line) lies engagement. Conquering real people that can become real customers – by showing your brand’s personality, philosophy, quality, and honest care for your customers.
When organic Instagram followers (that is real users who found you organically) start interacting with you – reacting to your posts, commenting, sharing, sending you messages – that’s when you will be able to see the real impact this still-growing social network can have on your business.
So, instead of jumping at the opportunity to use tools that will increase the number of followers – using bots, and bringing fake and inactive followers to your account –, use tools that will maximize your targeting efforts, and let professionals help you get the most out of your business account.
While your Instagram business account is an important part of your marketing strategy, you shouldn’t look at it as any other channel. Unlike traditional marketing, social media marketing isn’t about interrupting people while they are watching a TV series, listening to the radio on their way to work, or with a flyer in their mailbox. You should think of the content you create and share as if it were a product you are trying to sell. But instead of money, people are paying you with their attention.
So, forget about promoting your products and services and boasting. Instead, use content to allow your audience to know you – your story, your team, your value, your purpose, your reasons. Learning how to create the best content is crucial for a winning Instagram business account, and quality is indispensable. If a user sees a badly made video, they will lose interest or think that you are unworthy of their time. Try to be as unique as possible, use all of the features Instagram offers you, and stay up to date with trends.
If you are new to Instagram for businesses, investigate and learn how other successful brands are dealing with their audiences, in and outside of your field. Especially pay attention to what your competition is doing, and how your ideal customers are responding to different types of content. This can help inspire you to find your own, unique and efficient approach.
When businesses are developing their marketing strategies, they try to guess the type of people that might buy their products or services. Depending on your industry, this can be very easy or very complicated. Nevertheless, knowing the profile of your buyer persona is crucial for businesses. When it comes to Instagram, you will use the characteristics of your ideal customers to target users. This can be based on gender, age, location, profession, interests, etc.
Thanks to Instagram, as well as other social media platforms, as channels that allow you to build a more personal connection to your audience, by measuring and analyzing your results, you can learn much more about them – their preferences, their demands, their expectations. This will help you not only adjust your content, improve customer experience, and offer better customer service but it can also help you make some small but important changes within your business, and, ultimately, run a more efficient and profitable company.
Instagram can be an amazing tool for businesses. Following this short guide will help you create a powerful account, and develop a strategy to attract the right people, build a reputation, inspire loyalty, and, eventually, increase your sales.
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