MailerLite Review: Features and Pricing in 2025

Key Highlights

  • MailerLite makes email marketing easy with its simple drag-and-drop email editor. Anyone, no matter their skill level, can use it to make nice emails without much effort.
  • You get advanced automation workflows that help you set up and run your marketing strategies fast and with ease.
  • The free plan is strong and gives small businesses and startups a good way to grow their email lists.
  • There are many newsletter templates and landing page templates to pick from, and you can change them to fit your needs.
  • It works well with many other tools and e-commerce platforms. This makes it work better for different types of businesses.
  • It gives good deliverability rates and offers dedicated customer support. These things help give all users a better user experience.

Let’s look into this more to see why MailerLite is getting more popular with businesses and marketers.

Introduction

In today’s busy world of digital marketing, email marketing is still seen as one of the best tools that businesses can use. MailerLite is known as one of the best email marketing software choices out there. This tool helps you make and send strong email marketing campaigns. A lot of people find that MailerLite helps them reach and keep their customers.

MailerLite is easy to use, and it comes with many helpful features. This makes it a good choice for small businesses. People like that they can manage their campaigns and email lists with it and not feel lost or stuck. Because of this, lots of marketers and new companies pick MailerLite for their email marketing.

In this review, you will see what MailerLite is good at, what you can do with this email marketing software, and how much it will cost you.

What Is MailerLite? A Quick Overview

MailerLite is an email marketing platform made to be simple for any business. You can use it to make email templates that look good. It also lets you do things like segmentation easily. MailerLite’s platform gives you the basic tools needed to run strong email marketing campaigns.

What helps this platform stand out is that it does not cost a lot, but you still get the same features that are in the best email marketing services. It does not matter if you are new to email marketing or if you have done it for years. MailerLite’s platform is easy to use. It lets you grow your business without making things hard for you.

Company Background and Reputation

MailerLite began with one main goal. They wanted to make email marketing easy for small businesses. They also wanted to offer new ideas. Their first product was called MailerLite Classic. This helped shape what they offer now. Over time, MailerLite became known for great tools. The tools work well and also look good.

A lot of people in the digital world choose MailerLite for email marketing. They give you simple tools, so anyone can use them, but you still get a professional feel. The company keeps coming out with new updates, and this helps them stay trusted for email marketing services.

You can see that they want to get better in many ways. This shows in their simple user interface and in better email deliverability rates. A lot of businesses trust MailerLite to keep a mailing list. They also use it when they want to make a smart campaign. Many people pick it because it is easy to use and you can count on it.

Who Should Use MailerLite?

MailerLite is a good pick for small businesses that want to get better at email marketing. The tools in this platform are simple and help you manage your mailing lists. If you have a new startup that is still growing, it will give you the right help you need.

Growing businesses can really get a lot from email marketing. With MailerLite, you are able to split your audience into different interest groups. This helps you send messages that fit each group, so your email marketing feels more personal. These tools make it easy to talk with your customers and help your business grow at the same time.

You do not need a big team to use MailerLite. One person can run it, and so can a whole group. It works well for small businesses in different fields. If you want a simple way to do email marketing, this tool can help. MailerLite lets you reach more people. It gives your business a good boost and saves you trouble along the way.

Getting Started with MailerLite

MailerLite makes it easy for new users to get started. You can create a mailerlite account by giving some basic information. It is quick, and you do not need much time to begin.

The user interface is simple, and it looks good. It is easy to use, even if you have never tried an email marketing tool or a drop editor before. When you log in, you see a clear dashboard and can use the drag-and-drop editor right away. This makes it easy for people who are new to email marketing to feel comfortable at MailerLite.

Sign-Up Process and Account Approval

To sign up for MailerLite, you start by making an account. You will need to enter your email and some simple details about yourself. New users can use the free trial or pick a plan. This helps you see how the website works and what it can do.

But if you want to go from the free trial to an active account, MailerLite will ask you to complete a strict approval step. You need to verify your domain and review your details. The company does this to be sure you are a real user and not a fake one. This process can feel a bit slow, especially for people who want to start their campaigns right now.

This approval system helps keep a good deliverability rate and stops people from misusing MailerLite’s tools. Some new users have to know about DKIM and SPF steps to finish setting up the tool. This system uses careful checks. That is why people who want a trusted system with good performance often pick MailerLite.

Onboarding Experience for New Users

MailerLite is made to be simple for anyone to use, even if you are new. Setting it up is easy because the layout is clear. When you start to use MailerLite’s tools or want to learn about automation workflows, each step is easy to get. You will not feel lost or stuck using this.

MailerLite has guides and tips inside the platform. The tips help you use tools like the email builder and set up segments. You do not have to look anywhere else for help. The help is right there while you work, so you can find what you need fast.

You can use MailerLite to make pop-up forms fast. You can also change your dashboard to the way you like. It is not hard to get used to how to make your email marketing better with this tool. These things make MailerLite stand out when it comes to email marketing. It is a good choice for small businesses that want something easy to use. The user experience is made for everyone, even if this is your first time or you do not know much about these tools.

User Interface and Ease of Use

MailerLite has a user interface that is clean and simple. The dashboard and menu help you find what you need with no trouble.

It does not matter if you are new to email marketing or have been using it for many years. You can set up the tools to fit the way you like to work. There is ease of use in MailerLite, and many people like this over other email marketing tools. Now, let us look at the dashboard walkthrough and see how the navigation layout works.

Dashboard Walkthrough

MailerLite has a dashboard that is easy to use. You can get to everything with no trouble. The navigation helps you go to tools, campaigns, forms, and landing pages. You will also see your audience numbers in one area. This makes it simple to find what you want and get things done fast.

The dashboard makes your work easier because it shows you the most important numbers, like open rates, in a way that is easy to read. MailerLite also gives you the choice to change how your dashboard looks. You can pick a light or dark mode, so it matches what you like best.

If you do not know a lot about hard-to-use platforms, you will find that MailerLite is simple to use. But it still has good tools for people who work in this field or for people who are pros.

Navigation and Layout

The way you move around in MailerLite is simple and easy. It helps you reach all the builders and parts for when you want to change things. The sidebar gives you the tools you use most, like the email builder and tabs for putting your contacts in groups.

Each part is made so you can find your way with no trouble. The main choices are shown in clear sections. This way, you do not feel lost, even when you use things like dragging text blocks to make emails.

The platform gives you strong tools for your work. But it is easy to use every day and will feel familiar. MailerLite is a great choice if you need an email marketing solution. It helps you finish your work fast and without trouble.

Email Campaign Creation

Using a good email marketing platform can help you get more people interested in what you send. MailerLite gives you a simple drag-and-drop editor, so you can design emails fast and easy. You do not have to know any coding to use it. With this, you can change email templates and subject lines without trouble. This lets you send the right emails to each part of your email list.

You can also use the built-in A/B testing features. This is great if you have a growing business. A/B testing helps you find out what works best with your email list. You can test things and see which emails get the best open rates. Automation workflows make everything easier. They let you handle how people on your email list react, and keep all the work simple. So, the whole design process for your emails is easy. This helps you make good email campaigns as your business gets bigger.

Drag-and-Drop Editor Features

A user-friendly design will help get people’s attention fast. It makes it easy to create email campaigns. This email marketing platform comes with a simple drag-and-drop editor. You can make email templates the way you like. The platform is easy to use, so you can use many powerful features without trouble. You are free to move things around and change the layout. That way, it fits what you need.

The platform is made to be responsive, so your emails look good on any device. This is good for the user experience. You will have tools for a/b testing. These help you compare different subject lines and email content. You can see which ones people open or respond to more. This helps you get the most from your email marketing. It also helps you make every campaign better.

Template Library and Customization

A wide template library can help make the design process feel a lot easier for your email campaigns. You get many email templates to choose from and each looks great. These templates work for many types of businesses, so you will be able to find one that fits your audience. You also get many ways to make things look the way you want. With the drop editor or a custom html editor, you can change colors, fonts, and layouts to fit your style.

This easy way to build emails works well for everyone. You can use it to make nice newsletters without any hard work. It helps your brand look the same each time you send a message. With mailerlite’s platform, you and your team will be able to quickly create email campaigns. These campaigns help people open and read what you send. It also helps you keep people interested with less work.

List Management and Segmentation

Managing your email list is important if you want to get the most out of email marketing. MailerLite gives you tools that are simple to use. These tools help you add and organize contacts fast. A business can sort people in their email list without any trouble. The strong segmentation features let you group users by their actions, who they are, and how much they join in. When you do this, you can send out messages that feel personal to each group.

When you use these custom features in email marketing, you can send your messages to the right people at the right time. This helps more people open your emails and click on the links inside. When you split up your audience, you can make emails feel very personal for each one. This makes your emails better for your readers and helps your email marketing campaigns work well in the end.

Importing and Organizing Contacts

Importing contacts into your email marketing platform is a great way to make sure your messages reach the right people. MailerLite lets you add contacts in different ways. You can upload a CSV file or connect it to other services. This easy process gives a better user experience. Once you have uploaded the contacts, you need to organize them in a good way. Custom fields let you sort people by what you need, and this helps with email marketing. You can also use interest groups to split contacts into smaller sections for each message you send. This way, you get to send the right message to the right people and improve open rates and conversions. Doing all of this is very helpful for any growing business.

Advanced Segmentation Capabilities

MailerLite lets you use advanced segmentation for your email marketing. You can use custom fields to sort people into groups. This can be based on what they like, how they act, or who they are. When you know this, it is easier to send emails that fit what they want. It also makes your email campaigns work better. When each person gets the right content, they have a better user experience. This can help more people open your emails. You can make interest groups so that everyone gets emails about what they care about. A lot of personalization like this is very important when your business is growing. It lets you use smart sending and helps you connect more with your audience.

Forms, Pop-Ups, and Landing Pages

Creating a good user experience using forms, pop-ups, and landing pages is important for email marketing. MailerLite’s form builder helps you get details from people in a simple way. This makes it easy for businesses to get leads fast. You can put pop-ups anywhere on your website to get more people interested. This helps increase new sign-ups for your business. The landing page builder has many simple templates you can use. These templates be made for you to reach your goals faster with a good user experience. If you use a good page builder like MailerLite’s form builder or landing page builder, it will help you make the most of your email marketing.

With the landing page builder, you can add things like countdown timers and social links. These help you make a landing page that stands out and gets people to join your email list. By using all of these parts together, marketers can make landing pages that look good and work well. This makes it easier to grow your audience and helps your email marketing campaign do better. Using a page builder this way will make the user experience better and lead to good results.

Creating Signup Forms

A simple process lets you make signup forms that help turn visitors into people on your mailing list. MailerLite’s form builder is easy to use and lets you change form fields and designs, so you can match your brand. This makes the user experience better. You can use lead magnets, like special content or discounts, to get people to sign up. The drag-and-drop editor makes the design process simple for small businesses. Even if you do not have tech skills, you can use it. Add these forms to your website to grow your mailing list. This way, you can get more from your email marketing.

Designing Landing Pages

An easy-to-use user interface helps you work better in MailerLite’s landing page builder. With the drag-and-drop tool, you can make your landing page look good and work well. It is simple to use, so you get your work done fast. The landing page builder lets you easily add features like countdown timers and custom fields. These things help you get people’s attention when they come to the page.

You get landing page templates that you can change to fit your needs. These give you a good way to start. With these, it is easy for any business to match its landing page to its brand. You can also bring in email marketing tools and lead magnets to your landing page. This helps make a visitor into a subscriber with no problem. Because of this, you get more people to join in on your page. Your results get better, too.

Email Automation Features

Easily setting up automated workflows in this email marketing platform can help businesses save a lot of time and get better engagement. The platform gives you the flexibility to make detailed steps that change based on what your subscribers do. This helps your email marketing campaigns reach people at the right time, so your message is more important to them. Using personalization in automation makes the user experience better because you send messages that fit each person. Responsive triggers also help you get leads warm and can help grow your sales. This advanced feature gives small businesses a way to use powerful marketing tools without needing a lot of tech know-how. In the end, it helps make your email marketing feel more lively and work better.

Setting Up Automated Workflows

Creating automated workflows in MailerLite helps make email marketing much easier. The platform has easy-to-use tools for email automation. You can link triggers and actions with no problems. This lets you reach people in a way that feels just right for them. When you use advanced options to split up your audiences and see how people act, your business can send messages that fit what each group likes best.

If you want to get the most out of MailerLite’s automation workflows, you need to put together a series of actions that react to what users do. For example, you can send welcome emails or follow-up emails to your customers. Doing this can help bring people back and give you a better chance to make a sale. This helps the messages you send stay on track and reach people at the right time when they need it most.

Personalization in Automation

Personalized email automation lets you talk to people by sending messages that match what they want and how they behave. When you use tools like dynamic content, you can make email marketing reach different groups in a special way. This can help with better open rates and can get more people to buy from you. The advanced features in MailerLite let you set triggers, so emails go out when someone visits your website or clicks on an email. With this, you can reach people at the right time and give them the message they need.

When you use subject lines that feel made for each person and change the email content for them, you build a better link with them. This makes people more likely to come back. It also helps your growing business get better results with email automation. For any business that wants to get the most from email marketing, adding this personal touch is very important.

Deliverability and Performance

Making sure the emails you send reach people and do well is very important in email marketing. mailerlite’s platform uses smart tools to help your emails get into the right inbox, not the spam folder. This helps you have good open rates after some time. mailerlite’s platform also has tools that check your emails for spam issues before you send them. This lets you spot any problems early.

You can use the analytics and reporting tools to get important information about how your email marketing campaigns do. This can help you and your business make better choices using real data. The platform puts a lot of focus on user experience. It lets marketers keep trying new things and keep making email marketing better so more people open, read, and act on emails. When there is higher deliverability, your email marketing can really show what it can do and bring even better results.

Inbox Placement and Spam Testing

Good email marketing means your emails should land in the main inbox, not in the spam folder. You need to test your emails and see how they do before you send them out. Smart systems look at the sender’s record and how clear the emails are to decide where the email will go. Marketers can use A/B testing tools to try out different subject lines. This lets you find the best lines so more people open your emails. MailerLite gives you reports that show how well your emails are being delivered. With that, you can see what works and fix what does not to make your email marketing better. If you work this way, you can get more people to read your emails and keep your email list healthy. A strong list is key for growing any business.

Analytics and Reporting Tools

Data-driven decision-making can help you do better with email marketing. In MailerLite, you get analytics and reporting tools that show numbers like open rates and click-through rates. These powerful features let you try A/B testing, so you can test subject lines and different content in your email.

With customizable reports, you can track how your email marketing gets better over time. This helps you have a good user experience, since you get useful ideas to reach the right people. When you see these key numbers, you can make your campaigns better. This way, your email newsletters will connect with your audience, and more people will engage with them.

Integrations and Third-Party Tools

Expanding what an email marketing platform can do is important for all kinds of businesses. When you add other third-party tools, you make the user experience better. MailerLite is simple to use. It goes well with e-commerce platforms like Shopify and WooCommerce. This way, you can sync customer data and order details without any trouble.

You can also link it to CRM tools, like Zapier. This will help you handle email marketing in less time. It also lets you split up your audience better. That way, you can make your email marketing campaigns more targeted.

With these connections, a business can set up smart automation workflows. A company can also improve its email marketing and offer better email marketing services. This helps to get more people involved and can make sales go up on different channels.

E-commerce Platform Integrations

A strong connection between your online store and your email marketing tool can help your plan do well. MailerLite offers many ways to connect, and it links well with top e-commerce brands like Shopify, WooCommerce, and BigCommerce. This lets you stay in touch with your subscribers in a simple way. You can pull in customer info and see what they buy. So, you can send the right emails and set up content that fits your customers best with these tools.

You can set up automation workflows that send emails to people when they do something, like leave things in their cart and do not buy. These email marketing tools are good because they help more people finish what they started and buy your products. When you use these powerful features, your business can get more leads and grow the email list.

CRM and Zapier Connections

Seamless integration with CRMs and Zapier lets MailerLite work even better for you. With this setup, you can use simple automated steps to help with your email marketing. When you connect your favorite CRM, you can manage your email list with ease. This helps make sure all your contacts are up to date and tidy in one place. Using Zapier, you can do even more by making many tasks automatic. You can add new people to your email list or send special email campaigns when certain things happen. This means the software works for you and helps save time. This strong connection gives a good user experience and makes thing more efficient. It is a good pick for businesses that want to get better at marketing automation and grow the right way.

Security and Compliance

Keeping data private and following the rules is something every email marketing platform must do. MailerLite makes sure GDPR compliance is always at the top. It gives users simple tools to get consent and keep their customer data safe. The platform has strong checks that keep MailerLite accounts locked down so that others cannot get in without permission. There are security checks done often on the platform. This makes people feel more trust in it. All these steps make the platform safe and give a better user experience for any business that places a high value on data protection. With this, users can focus on their email marketing and know their info is kept safe.

Data Privacy and GDPR Compliance

Keeping your data private and staying in line with GDPR is very important for any email marketing platform. MailerLite uses strong ways to keep user info safe. This is great for businesses that want to build trust with their customers. The email marketing platform gives you custom fields to collect data. This fits with what people agree to and keeps things clear in the design process. MailerLite also has tools to help you easily handle what your subscribers want. This helps you keep your email lists fair. With these key features, MailerLite not only keeps your info safe but also shows support for responsible email marketing.

Authentication and Account Security

Making sure an email marketing platform keeps you and your data safe is very important for every business. MailerLite has strong safety checks, including two-factor authentication. This extra step makes it hard for others to get in if they should not have access. You get to set your own security settings, so you can keep the things important to you safe, like your email lists and payment details. The system is always watched by experts who look for any sign of danger. There are regular updates to help stop new problems before they start. MailerLite wants to make sure your account is safe. With them, you do not have to worry so much about someone getting into your email marketing platform. This means you get more time to build and grow your email marketing and can take care of what matters most for your business.

Customer Support and Resources

A wide range of customer support choices helps make the user experience better on MailerLite’s platform. There are options like live chat support and email help. People can get fast answers when they run into problems with email marketing. The platform also gives users a strong knowledge base. This lets people find solutions on their own if they want to.

MailerLite gives you easy-to-understand guides and tutorials. This helps small businesses learn how to use automation workflows and advanced features. The learning part gets easier, so they can spend more time on growing their business.

There is also a community forum on the platform. People in the forum share their tips, ideas, and good ways to use email marketing. This helps everyone make better use of the email marketing services. It keeps people involved and helps them stay updated as email marketing changes.

Support Channels and Response Times

MailerLite cares about the user experience and gives users different ways to get help. With live chat support, you can talk to someone and get help right away. This can help you fix problems fast. If you need to talk about a problem in detail, the email support option is there for you. These choices make it easy to get help and feel happy using the service. They also help you get things done without waiting.

How fast you get a reply depends on the support option you choose. Live chat helps you talk to someone faster. Email can take a bit longer for them to get back to you. This works well for small businesses. These businesses need email marketing and strong email marketing tools to help with campaigns and to stay connected with people on their mailing lists.

Knowledge Base and Tutorials

MailerLite has a big knowledge base and lots of tutorials. These are there to help you get more out of email marketing. If you are new, you can read guides to learn how to send emails and use automation workflows. There is also help for those who want to use advanced features, like A/B testing and editing landing page templates. The tutorials teach you how to work with the landing page and custom HTML editor. All these tools help make the user experience better and let you move through the design process with ease. This helps small businesses get started with email marketing and use it in a good way.

MailerLite Pricing Breakdown

Knowing how MailerLite charges for the service helps you and your business get the most from email marketing. The free plan gives you several features to start with. You can have up to 1,000 people on your email list and send up to 12,000 emails in a month. If you need more than this, the paid plans offer more advanced features. These plans give you unlimited monthly emails, and you get automation workflows to help your business grow. With the higher plans, you can use things like advanced features, advanced segmentation, and pick your own custom domain. This way, small businesses can choose the plan that fits them at the start and then move up as their email marketing needs grow.

Free Plan Features

A free plan lets small businesses get started with email marketing. You can send newsletters to up to 1,000 people and have unlimited monthly emails. This is a good way to start your mailing list. MailerLite’s form builder helps you add signup forms right to your website, so you can get more leads. You also have access to different email templates and a drop editor. Both tools make the design process easy. Even if you are new to all this, you can make good campaigns without much effort. The free version is a smart choice if you want to try email marketing for your business.

Paid Plans and Value for Money

Switching to a paid plan on MailerLite gives you powerful features that help your business grow. You can choose the plan that is best for you. There are basic plans and some with more features. These plans are made to fit your email marketing needs. When you move to a paid plan, you get better automation workflows. You can also grow your email list and use top email templates.

This is a good value for small businesses that want better email marketing. Each plan is set up for a different number of subscribers. This lets you run your email marketing the way you want and not spend too much. You get more from your email marketing services as your business grows.

Pros and Cons of MailerLite

Knowing the good and bad points of MailerLite can help you pick what is best for your business. One big plus is that it is easy to use. The user-friendly design helps you to set up an email campaign and work with automation workflows. Small businesses can use this, and it will not feel hard. The free plan gives a lot for what it is, so it is great if you are just starting with email marketing.

But, there are some things you need to know. The free version has some limits. This is true for things like automation workflows. If your mailing list gets big, you may have more problems.

Think about the good and bad points to see if MailerLite is right for your email marketing needs. This tool can help you run your business as it gets bigger.

Advantages for US-Based Businesses

Accessible pricing makes this platform a good option for small businesses in the U.S. There is a free plan that gives you unlimited monthly emails. This lets new businesses have important email marketing tools without paying right away. The drop email editor is easy to use. You can design emails with it even if you do not have a technical background. This helps the user experience feel smooth. The design process feels easier, and the email editor lets you change things fast.

The platform also works with tools like Stripe. This makes it simple to take payments. U.S. small businesses can get into these features. Their work can run faster and simpler. These tools help you do marketing automation, get leads, and connect with people in your local area.

Notable Limitations to Consider

While MailerLite gives you many good things in email marketing, there are some things you need to watch out for. The free plan looks good for small businesses, but it limits the number of subscribers you can have and which advanced features you get. This means as your business grows, you may not be able to stay on the same plan.

MailerLite does not include A/B testing in emails, and the automation workflows you get are also limited. These things can have an effect on user experience. Also, some people feel that parts of the email editor are not very easy to use when they want to make a more detailed design.

All of these can be important when you think about which email marketing software is best to use as your business gets bigger and you need more from it.

Conclusion

MailerLite is a great email marketing platform for people who want something easy to use. It works well for small businesses and new companies, but bigger or growing business groups can use it too. You get a simple drag-and-drop email editor that helps you make the emails you want without trouble. There are strong automation tools and form builders that make your job better and faster. The free plan, along with different prices, lets most people use this email marketing software without spending too much. All these things give you a good user experience. That is why many say MailerLite is one of the best choices for email marketing, as it brings new and advanced features.

FAQs

Q1: Is MailerLite suitable for large email lists?

A: MailerLite is built for users who have large email lists. The platform gives you tools like bulk importing and advanced segmentation. It can also support more users when you grow. But, you need to see if it fits what you need. This is important if you use a lot of automation or run big email campaigns, because there are different limits and price levels for those.

Q2: Does MailerLite offer a free forever plan?

A: Yes, MailerLite offers a free plan that you can use for as long as you need. With the free plan, you get all the basic features for email marketing. You can send out email campaigns, take care of your email lists, and use easy tools to make things work on their own. This plan is great for small businesses or for anyone who wants to start email marketing and not spend money right away.

Q3: How does MailerLite compare to Mailchimp?

A: MailerLite and Mailchimp are made for people who have different needs in email marketing. Mailchimp gives you advanced features and many things you can use with it. This helps bigger businesses a lot. MailerLite is simple to use, and it does not cost as much. This is good for small businesses that want to do email marketing. In the end, you should choose the one that works best for you and meets what you need.

Q4: Can I use my own domain with MailerLite?

A: Yes, you can use your own domain with MailerLite. With this, you can send emails from an address with your name or your business name. This helps your brand look more real and good to people. To start, you have to check and set up your domain on the platform. Follow all the steps that MailerLite gives so your emails go out the right way.

Q5: What happens if I exceed my subscriber limit?

A: If you go over your subscriber limit on MailerLite, you will need to upgrade your plan to keep sending emails. If you do not upgrade, your account might get limited. This can stop you from managing your contacts or sending out campaigns as you want. So, make sure you always watch how fast your list is growing.