Tech Trends That Will Affect Your Marketing Strategies

2025 will be a year of continuous change in digital marketing that will impact the tech world of computers and software.

Digital marketing in 2025

Digital marketing has become a vital section of modern consumerism.

Providing more authentic content, using chatbots and voice search, using social media marketing to a greater extent, and creating an engaging user experience are some of the key trends to be aware of and adopt in 2025 .

Make sure you understand which trends will benefit you the most and which ones to avoid based on your business. While many of the marketing principles remain the same every year, the tools companies use to accomplish marketing success vary greatly from year to year. Media advertising through the newspaper used to be commonplace; now digital advertising and artificial intelligence play a vital role in companies’ marketing tactic and linkbuilding.

Some of these technological advancements are often used by larger linkbuilding agencies (translated to Dutch: linkbuilding bureau), but small businesses can learn a lot from the linkbuilding strategies that larger companies use. Below we’ve outlined three trends that we think small businesses should benefit from in the coming year:

Increased demand for chatbots is changing computers

Chatbot demand is rising. Many customers prefer chatbots for quick brand communication.

Still, most small business owners surveyed are not using this technology. A website chatbot can answer basic customer questions 24/7. This allows you to focus on other tasks.

AI-powered chatbots drastically expand your customer support strategy. They provide a controlled message. Chatbots have become so lifelike that many customers can’t tell the difference.

An added advantage is their ability to collect and analyze data. They provide actionable insights, such as long-tail keywords. This data can improve both the customer experience and your business.

Voice search is gaining ground

Mobile devices and voice services like Amazon’s Alexa are popular now. Voice search is one area where your business can differentiate itself. If your business is online, people will likely find your website or content through voice search. This likelihood increases in 2025 and beyond.

Mobile usage has exploded in recent years, according to Google, mobile searches make up more than 50% of total searches. Marketers will have to modify to voice search, which currently makes up 20% of mobile searches, and is expected to continue to enlarge in the same way that mobile searches have.

Digital marketers will have to adapt their SEO campaign to start a conversation and answer questions clearly in simple terms. A simple technique that you can apply in 2025 is to provide answers to questions that customers often have about your product on your website.

Blockchain technology

Most people think of blockchain technology only in relation to cryptocurrencies like Bitcoin. However, blockchain offers security that brands can use in many other ways. In its simplest terms, you can describe blockchain as data that you can only add to—you cannot take away or change it. Hence the term “chain”, because you create a data chain of internal links. Not being able to change the earlier blocks is what makes it so safe. In addition, blockchains are consensus driven, so no entity can take control of the data. With blockchain, you don’t need a trusted third party to oversee or validate transactions.

Different industries are engaging and implementing blockchain, and as the use of blockchain technology increases, so does the demand for skilled professionals. From a bird’s eye view, a blockchain developer specializes in developing and implementing architecture and solutions using blockchain technology.

The blockchain technology creates smart links and works in much the same way as traditional links, but with one key point of differentiation: they naturally track when and with whom the link was shared. It does this through an embedded ‘smart contract’.

While we don’t know the exact consequences of smart links until they are used in the real world, the belief is that they would give content creators more control over their links and how they can be used. This will eventually lead to more ethical and collective online interactions.