Social media apps come and go. WeMe hit the scene a few years ago to great fanfare but never really took off. It was a flash in the pan, and it’s not alone. Other apps have appeared and disappeared just as quickly. However, TikTok isn’t one of those apps. In fact, it’s the most popular app for video sharing today. What is this app, and why is it so important to brands today?
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What is TikTok?
TikTok offers users access to music videos, comedy, micro-blog content, and more. GenZ has embraced this app fully, but older generations rarely see the appeal. What makes it a favorite of the younger generation is they have grown up in a world that allows them to remain connected at all times.
Brands that wish to expand their reach often buy TikTok followers to achieve this goal. Doing so allows them to connect with potential followers without waiting for search engine optimization efforts to work. A company that believes it may benefit from taking this step can visit tokmatik to see rates.
Who Uses TikTok?
TikTok remains most popular with individuals between the ages of 18 and 24. In fact, approximately 50 percent of its users are 33 years of age or younger. Of these users, over one billion use the site monthly. Its reach spans the globe, with individuals from over 150 countries logging into the app, and the average user spends almost an hour on the site each day.
The Growth of TikTok
When Musical.ly first launched in 2014, it was a popular lip-syncing app and quickly gained popularity with individuals between the ages of 13 and 18. ByteDance, a Chinese app developer, caught on to this and created Douyin in 2016, with the goal being to compete against Musicl.ly. The developer later chose to rename the app TikTok to increase its international appeal.
In 2018, Musical.ly and TikTok merged under the TikTok name. This led to a rapid increase in the app’s user base. The app quickly became the most downloaded app on the Apple App store and witnessed more than 500 million installs from the Google Play Store by mid-2019.
The Popularity of TikTok
Internet users love short-form video content. In fact, most videos found on the app are 15 seconds in length at most. Some videos span one minute, but a user cannot create long-form videos. In addition, they cannot share images or text.
Users find this content easier to digest. This content simplifies the brand’s message while allowing the user to identify with the brand. In addition, they know they can find anything they want when visiting the app.
Users post humorous and educational videos. They can share information about a hobby or post a video about their personal lives. Regardless of what they post, they find they gain more exposure.
How a Brand Can Use TikTok to Its Benefit
Any person or business with a TikTok account can create videos. The site offers visual effects and special filters to make these videos unique and grab a viewer’s attention. When a person finds a video on the app engaging, they share it with others, and the video may quickly go viral.
A business can increase the likelihood of a video being shared by using hashtags. The hashtags alert the app’s algorithm to the user’s intent to have the content shared.
As more people over the age of 30 now choose to download this app, businesses need to be at the forefront when providing content on the site. Every business can use this site to engage with consumers without trying to sell them something. People wish to know to who they are giving their money, and TikTok is the perfect place for them to gather this information.
A business builds trust when sharing this information on the platform. In addition, they may choose to work with an influencer to boost the value of the content being shared. Another option calls for participating in a hashtag challenge.
This type of challenge involves sponsoring a hashtag. Users are then encouraged to create content around the selected theme. The average engagement for a branded hashtag challenge sponsored by a TikTok influencer is 8.5 percent, which is outstanding when a business considers the number of TikTok users in the U.S. today. They could easily reach almost seven million people with a single challenge.
Purchasing TikTok followers allows a brand to gain traction. It can then partner with other brands to bring in new followers. In addition, the videos can be shared on Instagram and YouTube to increase crossover followers.
Now is the time to invest in followers because experts predict this app will only increase in popularity in the coming months and years. Any presence on this site will benefit a business.
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