Many elements make up a dynamic eCommerce marketing strategy. Ads are being run on social media. Emails are being written. Your product store is being promoted on Connected Television.
Despite omnichannel marketing’s importance, you may still need help creating content your audience will resonate with. Again, online video marketing is the way to go.
Engagement and trust are both built through video. It’s a highly effective format that regularly gets the most online attention. But knowing how to produce video ads isn’t the only skill you need to master – First, you need to understand what type of video is required to get your eCommerce business noticed.
Let’s look at five types of videos to elevate your ecommerce store.
1 – The Product Demonstration Video
A staple of marketing videos, product demo videos are an oldie but a goodie. There’s a great reason for this. A product video explains how the product works and what its benefits are. Using them allows potential customers to interact with the product without actually purchasing it yet.
When customers have previously engaged with a product, product videos help them learn more in an entertaining and informative manner. You can make it easier for customers to get a complete view of your product by adding specialized product videos to your eCommerce site, making it more convenient for them to purchase.
2 – ‘How-to’ Video Content
Creating a How-to video can enhance your customers’ understanding of your product. An instructional video explains how to use the product’s full range of features step-by-step.
Due to its detail-oriented nature, such a video can stand on its own on a separate page. Customers wanting to know how to use the product could also access it from the product page.
These videos should include unique characteristics so that any audience can see the benefits of using your platform, services, or products. You need to explain your products and features and convince viewers that they have no other option but to find out more!
3 – Interactive Video Content
Your eCommerce site can benefit from interactive videos that engage users. For example, customers are more likely to take action if the video includes a call-to-action, an access link, or other interactive elements.
Using videos to demonstrate products and services, customers can find products most suitable for their lifestyles. Of course, your target market should also be considered when creating these videos. Remember, you won’t get any reactions if they’re not feeling it.
There are also many different types and styles of interactive video, but be careful with how much interactivity is included. The customer might be put off if you have too many options. But too few, and you won’t get the interaction and participation that you are hoping to see from this type of video.
You also need to ensure that any interaction results in a link to the relevant page. For example, only link directly to your website if it’s a specific request from the customer. Instead, try to create separate landing pages for different product types. Also, remember to include your social media links among the options.
4 – The Comparison Video
Customers often resist online purchases. It is often the case that people feel overwhelmed by the vast selection of choices they have. There are many reasons why this may occur, however. As a result, they may need help making an informed decision about which products are most suitable for them.
People also want value for money. They want to know that the service or product they choose is a wise choice and that they are entirely in control. A comparison video is the best way to do this, and it is extremely popular, especially for high-end and pricey purchases such as cell phones, TVs, and computers.
Provide them with the tools they need to figure out the pluses and minuses of their potential purchase. You can accomplish this by using comparison videos. Video comparisons work best when they focus on features and are in a side-by-side format.
5 – Customer Video Content
Testimonials and reviews should also be included on your eCommerce site. Many people love them because they provide information about functionality and quality. Therefore, the customer perceives the product’s functionality and performance as more valuable and reliable.
You can dramatically increase sales and customer loyalty by adding testimonials or review videos to your product page or homepage. Word of mouth is known to be the most effective marketing tool, and this is simply the digital equivalent of a classic word-of-mouth referral.
A testimonial should explain the products or services straightforwardly and without gimmicks and communicate the product’s benefits. One customer sharing their experiences with another potential customer is a relatively easy sell.
Video ads are the most effective type of content for ecommerce marketing. Therefore, you should embrace them and rely on them to convey your brand message to the world.